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Journal: Tour. Hosp., 2026
Volume: 7
Number: 39

Article: Branding Seoul: Multi-Celebrity Participation in Destination Branding
Authors: by Riela Provi Drianda, Nadia Ayu Rahma Lestari and Meyriana Kesuma
Link: https://www.mdpi.com/2673-5768/7/2/39

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