Enabling Sustainable Adaptation and Transitions: Exploring New Roles of a Tourism Innovation Intermediary in Andalusia, Spain
Abstract
:1. Introduction
2. Literature Review
2.1. Resilience, Sustainability, and Tourism
2.2. Innovation Intermediaries
2.3. Services and Ecosystems
3. Materials and Methods
4. Results
4.1. The Intermediary Roles and Activities
4.2. The Tourism Service Ecosystem
5. Discussion
Strategies for Enabling Transformative Resilience and Sustainable Futures
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Participants | Responsibility | Organisation | Years Active |
---|---|---|---|
Participant 1 | Director | Online Destination Management Company; covers all of Spain | Since 2014 |
Participant 2 | Managing Director | Andalucia Lab | Since 2007 |
Participant 3 | Managing Director | Team Building and Event Management Firm; covers Andalucia, Barcelona and Seville | Since 2000 |
Participant 4 | Operations Director | Bespoke Travel and Private Tours, Andalucia | n/a |
Participant 5 | Managing Director | Bespoke Travel and Private Tours, Andalucia | n/a |
Participant 6 | Managing Director | Tourist Apartment Management Company; Andalucia, Seville and Malage | Since 2009 |
Participant 7 | Consultant, Big Data Analytics | Analytics and Innovation for the Tourism Industry | Since 2010 |
Participant 8 | Managing Director | Event Services Firm | Since 2011 |
Participant 9 | Statistics and Market Researcher | Tourism Statistics and Market Research for Andalucian Regional Government | n/a |
Participant 10 | Owner | Digital Marketing Platform for Travel Agencies, Operators, Cruise Companies, and Hotel chains | Since 2000 |
Generic Aims of Services | Current Intermediary Roles and Service Offering |
---|---|
Diffusing knowledge and enabling technology transfer Ensuring tech feasibility through scanning, evaluation, foresight, and road-mapping of technology | Expert in tech transfer |
Hosting a ‘demo lab’ exhibition space to present new technologies to users | |
Digital showcasing provides content related to innovations and the latest trends in digital technology for tourism Attracting visitors and exhibitors to the facilities to showcase technology demonstrations, simulations or to provide workshops that introduce new technologies to future tourism professionals | |
Systems and networks Engaging networks in storing, and sharing knowledge, and bridging to external resources | Bridge to resources |
Creating opportunities for ideation and networking Disseminating activities to learn about new technologies and their application in tourism (working with schools, research institutes and universities) Launching an international hub for tourism Hosting an open café area as a meeting space for the entrepreneurial community Delivering knowledge transfer session to a community by supporting entrepreneurs, independent professionals, and destinations in tourism | |
Intermediation Services Educating stakeholders through identifying, structuring, and delivering learning activities | Catalyst in learning |
Organising workshops, business know-how and training tailored to the needs of industry professionals Hosting master classes by professional experts Organising meetings to foster cooperation and business between tourism professionals, tourism entrepreneurs and technology providers Providing advice to professionals via a 10-week programme of specialist consulting sessions | |
Innovation management Enhancing business viability through exploring, identifying selecting, negotiating, marketing, and exploiting market opportunity | Broker of development |
Diffusing knowledge and information related to online marketing Organising conferences related to specific topics, current affairs and new trends to encourage innovation Hosting a co-working space for circa 70 companies Providing space for events, workshops, networking, a large 200-person lecture theatre, and access to the services of local tourism professionals and entrepreneurs |
Generic Aims of Services | Drivers in Transformation | Key Roles of a Transition Intermediary | Intermediary Activities |
---|---|---|---|
Diffusion of knowledge and technology transfer | Ensuring tech feasibility | Expert in tech transfer | Scanning, evaluation, foresight, and road mapping of technology |
Systems and networks | Engaging networks | Bridge to resources | Capturing, storing, and sharing knowledge and bridging to external resources |
Intermediation services | Educating stakeholders | Catalyst in learning | Identifying, structuring and delivering learning activities |
Innovation management | Enhancing business viability | Broker of development | Exploring, identifying, selecting, negotiating, marketing, and exploiting market opportunity |
Transition management | Enacting sustainable futures | Transition influencer | Convening, interpreting, harmonizing, counselling, and enforcing the sustainability agenda |
User engagement | Enabling human desirability | Translator of meaning | Discovering, defining, developing and delivering on user needs, desires and experience |
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Roser, T.; Kuzmina, K.; Koria, M. Enabling Sustainable Adaptation and Transitions: Exploring New Roles of a Tourism Innovation Intermediary in Andalusia, Spain. Tour. Hosp. 2023, 4, 390-405. https://doi.org/10.3390/tourhosp4030024
Roser T, Kuzmina K, Koria M. Enabling Sustainable Adaptation and Transitions: Exploring New Roles of a Tourism Innovation Intermediary in Andalusia, Spain. Tourism and Hospitality. 2023; 4(3):390-405. https://doi.org/10.3390/tourhosp4030024
Chicago/Turabian StyleRoser, Thorsten, Ksenija Kuzmina, and Mikko Koria. 2023. "Enabling Sustainable Adaptation and Transitions: Exploring New Roles of a Tourism Innovation Intermediary in Andalusia, Spain" Tourism and Hospitality 4, no. 3: 390-405. https://doi.org/10.3390/tourhosp4030024