The Future of Destination Marketing Organizations in the Insight Era
Abstract
:1. Introduction
2. Conceptual Framework
3. Propositions
3.1. DMOs’ Organizational Adaptations and Workforce Training
3.2. Active Engagement with Destinations’ Stakeholders and Data Sharing
3.3. Leverage User-Generated-Data for Destination Marketing
3.4. The Power of DMO’s Data-Driven Decision-Making
4. Conclusions and Future Directions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
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Huang, A.; De la Mora Velasco, E.; Haney, A.; Alvarez, S. The Future of Destination Marketing Organizations in the Insight Era. Tour. Hosp. 2022, 3, 803-808. https://doi.org/10.3390/tourhosp3030049
Huang A, De la Mora Velasco E, Haney A, Alvarez S. The Future of Destination Marketing Organizations in the Insight Era. Tourism and Hospitality. 2022; 3(3):803-808. https://doi.org/10.3390/tourhosp3030049
Chicago/Turabian StyleHuang, Arthur, Efrén De la Mora Velasco, Adam Haney, and Sergio Alvarez. 2022. "The Future of Destination Marketing Organizations in the Insight Era" Tourism and Hospitality 3, no. 3: 803-808. https://doi.org/10.3390/tourhosp3030049