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Journal: Tour. Hosp., 2022
Volume: 3
Number: 2

Article: Place Brand Co-Creation through Storytelling: Benefits, Risks and Preconditions
Authors: by Ioana S. Stoica, Mihalis Kavaratzis, Christina Schwabenland and Markus Haag
Link: https://www.mdpi.com/2673-5768/3/1/2

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