Value orientations can predict attitudes and possibly behaviors. Wildlife value orientations (WVOs) are useful constructs for predicting differences in attitudes among segments of the public towards issues in the wildlife domain. We carried out face-to-face interviews with a representative sample of the Greek population (n
= 2392) to investigate two basic WVOs, domination and mutualism and the four WVO types that result from their combination: traditionalist (high domination, low mutualism), mutualist (high mutualism, low domination), distanced (low mutualism, low domination) and pluralist (high mutualism, high domination), and how they relate to sociodemographics. Based on basic WVOs, the Greek population was predominantly mutualism-oriented. The analysis of WVO types also revealed that mutualists were the most abundant (41.0%) followed by the distanced (31.1%). Traditionalists (17.9%) and pluralists (10.0%) occupied smaller proportions of the population. Younger individuals were more mutualist-oriented, while older individuals (>35 years old) were more traditionalist and distanced-oriented. Females were more mutualist than males, the latter being more traditionalist. Those with higher education were more mutualist and less traditionalist and distanced than those with lower education. Pet owners were more mutualist and less distanced than non-pet owners. WVO types did not vary with current residence. The produced knowledge would inform about differences in WVOs among segments of the public and would be therefore useful for implementing successful wildlife conservation and management plans.
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