Marketing with ChatGPT: Navigating the Ethical Terrain of GPT-Based Chatbot Technology
Abstract
:1. Introduction to ChatGPT
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- We highlight the potential benefits of ChatGPT in marketing, such as automating tasks, providing more accurate insights, and improving customer engagement.
- We emphasize the ethical and societal implications of using ChatGPT, including its potential to perpetuate bias, replace jobs, and create dependencies.
- We provide recommendations for companies to mitigate these potential risks, including appropriate design and testing, protection of personal data, and responsible use of the technology.
2. Implication of ChatGPT in the Field of Marketing
2.1. What Does the Most Recent Development of ChatGPT Mean in the Field of Marketing?
2.2. Risks of ChatGPT in Marketing
2.3. Ethical Use of AI-Based Tools in Marketing
2.4. Ethics Evaluation of ChatGPT
3. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Ways to Make Ethical Use of AI in Marketing | Primary Stakeholders | References |
---|---|---|
Ensuring transparency | Companies, Consumers | [49,50] |
Addressing bias | Companies, Consumers | [51] |
Prioritizing privacy | Companies, Consumers | [44] |
Conducting a risk assessment | Companies, Consumers | [52] |
Being responsible | Companies, Consumers | [53] |
Continuous monitoring | Companies | [54] |
Encouraging ethical decision-making | Companies | [59] |
Human oversight | Companies, Consumers | [56] |
Recruit data science experts | Companies | [57] |
Develop best practices AI marketing | Companies | [58] |
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Rivas, P.; Zhao, L. Marketing with ChatGPT: Navigating the Ethical Terrain of GPT-Based Chatbot Technology. AI 2023, 4, 375-384. https://doi.org/10.3390/ai4020019
Rivas P, Zhao L. Marketing with ChatGPT: Navigating the Ethical Terrain of GPT-Based Chatbot Technology. AI. 2023; 4(2):375-384. https://doi.org/10.3390/ai4020019
Chicago/Turabian StyleRivas, Pablo, and Liang Zhao. 2023. "Marketing with ChatGPT: Navigating the Ethical Terrain of GPT-Based Chatbot Technology" AI 4, no. 2: 375-384. https://doi.org/10.3390/ai4020019