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Proceeding Paper

Impact of COVID-19 on Digital Consumer Behavior in the Western Balkans †

by
Vladimir Petkovski
1,* and
Amina Mulic
2
1
Institute of Economics, University Ss Cyril and Methodius, 1000 Skopje, North Macedonia
2
School of Economics and Business, University of Sarajevo, 71000 Sarajevo, Bosnia and Herzegovina
*
Author to whom correspondence should be addressed.
†
Presented at the Digital Transformation in Business: Challenges and New Opportunities, West Mishref, Kuwait, 17 November 2022.
Proceedings 2023, 85(1), 28; https://doi.org/10.3390/proceedings2023085028
Published: 22 March 2023
(This article belongs to the Proceedings of International Scientific Conference on Digital Transformation in Business: Challenges and New Opportunities)
Versions Notes

Abstract

COVID-19, caused health and economic problems in almost all countries. This crisis has caused unprecedented supply and demand shocks and led to significant changes in people’s behavior and spending. Demand depends on consumer behavior, which may have changed with the outbreak of the pandemic. Consumer Behavior is a process of analyzing the causes and patterns of consumer behavior when purchasing products and services. The article analyzes the changes in consumer behavior during the COVID-19 pandemic in the Western Balkans.
Keywords: consumer behavior; digital consumerism; Western Balkans; consumer habits consumer behavior; digital consumerism; Western Balkans; consumer habits

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MDPI and ACS Style

Petkovski, V.; Mulic, A. Impact of COVID-19 on Digital Consumer Behavior in the Western Balkans. Proceedings 2023, 85, 28. https://doi.org/10.3390/proceedings2023085028

AMA Style

Petkovski V, Mulic A. Impact of COVID-19 on Digital Consumer Behavior in the Western Balkans. Proceedings. 2023; 85(1):28. https://doi.org/10.3390/proceedings2023085028

Chicago/Turabian Style

Petkovski, Vladimir, and Amina Mulic. 2023. "Impact of COVID-19 on Digital Consumer Behavior in the Western Balkans" Proceedings 85, no. 1: 28. https://doi.org/10.3390/proceedings2023085028

APA Style

Petkovski, V., & Mulic, A. (2023). Impact of COVID-19 on Digital Consumer Behavior in the Western Balkans. Proceedings, 85(1), 28. https://doi.org/10.3390/proceedings2023085028

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