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Journal: Proceedings, 2024
Volume: 101
Number: 23

Article: Brand Identification, Symbolism, and Evangelism: Evidence from PICK and Pinkberry in Kuwait
Authors: by Ahmed Al-Saber, Omar Al-Hussainan, Sarah Al-Shamali and Anwaar Al-Kandari
Link: https://www.mdpi.com/2504-3900/101/1/23

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