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Proceedings 2017, 1(9), 922;

Imaging Naples Today. The Urban-Scale Construction of the Visual Image

Department of Architecture and Industrial Design, University of Campania ‘Luigi Vanvitelli’, 81031 Aversa, Italy
Presented at the International and Interdisciplinary Conference IMMAGINI? Image and Imagination between Representation, Communication, Education and Psychology, Brixen, Italy, 27–28 November 2017.
Published: 24 November 2017
PDF [3405 KB, uploaded 24 November 2017]


This paper is part of the disciplinary framework of drawing. The forms of symbolic representation of Naples are explored, with particular attention being given to the construction of the visual image on an urban scale. The theme of the image represented here lies in the risks of the uncritical use of the image and, above all, of technological innovation when it only affects visual communication operations through the vacant mediatic use of the architectural envelope. The consideration between the aim of the image content and the risk of its (as well as the structure’s) spectacularization is the ethical goal of this paper. Firstly, the experiences of street art recently carried out in cities, which, renewed in the aesthetic language, have produced significant images aimed at the recovery of abandoned buildings and/or the socio-cultural renewal of degraded suburbs) are discussed. Secondly, the two project proposals in the field of graphic design, aimed at regenerating the historical and/or social roles of specific urban contexts and building visual images capable of building identity and belonging to the community are also described.
Keywords: drawing; graphic design; visual communication; multimedia; street art drawing; graphic design; visual communication; multimedia; street art
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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Zerlenga, O. Imaging Naples Today. The Urban-Scale Construction of the Visual Image. Proceedings 2017, 1, 922.

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