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Multimodal Technologies Interact. 2019, 3(1), 20; https://doi.org/10.3390/mti3010020

The Voice Makes the Car: Enhancing Autonomous Vehicle Perceptions and Adoption Intention through Voice Agent Gender and Style

1
Department of Communication, Michigan State University, East Lansing, MI 48824, USA
2
Department of Media and Information, Michigan State University, East Lansing, MI 48824, USA
3
Engineering and Computer Science, Seattle Pacific University, Seattle, WA 98119, USA
*
Author to whom correspondence should be addressed.
Received: 5 February 2019 / Revised: 16 March 2019 / Accepted: 16 March 2019 / Published: 21 March 2019
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Abstract

The present research explores how autonomous vehicle voice agent (AVVA) design influences autonomous vehicle passenger (AVP) intentions to adopt autonomous vehicles. An online experiment (N = 158) examined the role of gender stereotypes in response to an AVVA with respect to the technology acceptance model. The findings indicate that characteristics of the AVVA that are more consistent with the stereotypical expectation of the social role (informative male AVVA and social female AVVA) foster greater perceived ease of use (PEU) and perceived usefulness (PU) than inconsistent conditions (social male AVVA and informative female AVVA). The study offers theoretical implications regarding the technology acceptance model in the context of autonomous technologies as well as practical implications for the design of autonomous vehicle voice agents. View Full-Text
Keywords: autonomous car adoption; autonomous vehicle voice agent; computer social actor; perceived ease of use autonomous car adoption; autonomous vehicle voice agent; computer social actor; perceived ease of use
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Lee, S.; Ratan, R.; Park, T. The Voice Makes the Car: Enhancing Autonomous Vehicle Perceptions and Adoption Intention through Voice Agent Gender and Style. Multimodal Technologies Interact. 2019, 3, 20.

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