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Identifying Topics and Dissemination Methods for Agricultural Safety and Health Messages

1,†,* and 2,†
Farm Safety For Just Kids, P.O. Box 42337, Urbandale, IA 50323, USA
Central States Center for Agricultural Safety and Health, University of Nebraska Medical Center, Omaha, NE 98198, USA
These authors contributed equally to this work.
Author to whom correspondence should be addressed.
Academic Editor: Dennis Murphy
Received: 1 July 2016 / Revised: 22 November 2016 / Accepted: 6 December 2016 / Published: 1 January 2017
(This article belongs to the Special Issue Agricultural Safety and Health)
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As farm demographics change, it is important to create relatable, research-based safety and health materials, and deliver information via preferable methods. Three data collection methods (focus groups, surveys via National Agricultural Statistics Service, and face-to-face interviews) were administered to farmers in seven Midwestern states. Farmers were coded as retired, organic, residential/lifestyle, limited resource (<$249 K gross annual income), or large resource (>$250 K gross annual income). Issues addressed hazard perceptions, injury prevention measures, resource preferences and delivery, and preferred communication channels. Findings indicated that gender, age, and farming operation influence Personal Protective Equipment (PPE) use and communication preferences. Retired farmers and those with a higher percentage of income from farming are more likely to use radio as a communication medium. Research results will inform the creation of web-based, customizable educational materials for use by safety and health professionals and the public. Audio Public Service Announcements (PSAs) were recorded to reach farmers who indicated a preference for radio. View Full-Text
Keywords: farm demographics; hazard perception; resource preference; communication farm demographics; hazard perception; resource preference; communication

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Burgus, S.; Duysen, E. Identifying Topics and Dissemination Methods for Agricultural Safety and Health Messages. Safety 2017, 3, 3.

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