Sustainable Consumer Behavior: Identifying Behavior Change Stages in Recycling in the USA

Dr. Jing Jian Xiao is a professor in the Department of Human Development and Family Science at the University of Rhode Island, teaching courses and conducting research in consumer economics and personal finance. He also serves as the Editor-in-Chief of Journal of Financial Counseling and Planning, associate editor for International Journal of Bank Marketing and International Journal of Consumer Studies, and editorial board members for several other journals in consumer finance. His research interests focus on how to help consumers increase their financial literacy, perform desirable financial behaviors, and enhance their financial capability to improve their financial and overall wellbeing. He has published many research papers in professional journals on consumer economics and related fields. He has also published books such as The Mathematics of Personal Finance, Consumer Economic Wellbeing, and Handbook of Consumer Finance Research. He is also editing a book series entitled International Series on Consumer Science. His research has received many national and international awards and honors, including being listed among the Top 2% Scientists Worldwide compiled by Standford/Elsevier.

Prof. Dr. Feihong Xia is an associate professor at the College of Business, the University of Rhode Island. He joined the College of Business Administration at the University of Rhode Island in 2016, after graduating from Katz Graduate School of Business, the University of Pittsburgh, with a Ph.D. in Marketing. His research focuses on the cutting edge of marketing phenomena such as digital marketing and online commerce. He conducts research at the interface of machine learning, statistics, and economics. He aspires to generate unique consumer insights from big data and create models for marketing applications. His dissertation essays are currently under revision in the Marketing Science department. Prior to earning his M.B.A. at Penn State, he worked for MAXIM magazine in China as a senior marketing executive.