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The Effect of the Tactile Attributes of a Container on Mineral Water Perception

1
Department of Psychology and NeuroMi, Center for Neuroscience, University of Milan-Bicocca, P.zza dell’Ateneo Nuovo 1, 20126 Milan, Italy
2
SCHI Lab, University of Sussex, Brighton BN1 9RH, UK
3
Department of Mechanical Engineering, Politecnico di Milano, 20156 Milan, Italy
*
Author to whom correspondence should be addressed.
Beverages 2019, 5(1), 23; https://doi.org/10.3390/beverages5010023
Received: 29 December 2018 / Revised: 9 February 2019 / Accepted: 27 February 2019 / Published: 5 March 2019
(This article belongs to the Special Issue Drinking Water)
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Abstract

The present study investigates the effect of container texture on people’s perception of four characteristics (i.e., freshness, pleasantness, level of carbonation, lightness) of mineral water (i.e., still or carbonated). Water was served in three commercial cups covered with a layer of sandpaper, satin, or the same material of the cup (plastic). The blindfolded participants were asked to evaluate the mineral water using visual analogue scales. The results showed that mineral water was perceived as fresher and more pleasant when contained in plastic cups than when it was contained in cups covered with sandpaper or satin. Moreover, mineral water was perceived as lighter when contained in plastic cups than when it was contained in cups covered with sandpaper. These results suggest that people’s perception of some characteristics of mineral water can be modulated by the texture of the container in which the liquid is served. View Full-Text
Keywords: beverage perception; taste; multisensory interactions; hedonic touch; sensory marketing beverage perception; taste; multisensory interactions; hedonic touch; sensory marketing
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Risso, P.; Maggioni, E.; Etzi, R.; Gallace, A. The Effect of the Tactile Attributes of a Container on Mineral Water Perception. Beverages 2019, 5, 23.

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