Segmentation of Polish Households Taking into Account Food Waste
1
Department of Food Gastronomy and Food Hygiene, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences—SGGW, Nowoursynowska 159C St., 02−776 Warsaw, Poland
2
Polish Food Technologists’ Society, Nowoursynowska 166C St., 02−787 Warsaw, Poland
*
Author to whom correspondence should be addressed.
Foods 2020, 9(4), 379; https://doi.org/10.3390/foods9040379
Received: 21 February 2020
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Revised: 18 March 2020
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Accepted: 20 March 2020
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Published: 25 March 2020
(This article belongs to the Section Food Security and Sustainability)
Currently, food waste is estimated at more than one-third of all food produced, and the primary responsibility for this phenomenon is attributed to households. Therefore, it seems reasonable to take action to limit food waste and to raise awareness about this link in the chain. To develop and implement educational programs addressed at consumers it is necessary to understand the factors determining food waste in households. Segmentation is a tool that can help effectively reach consumers who are to the greatest extent wasting food which identifies homogeneous clusters of consumers. The aim of this study was to perform segmentation to identify consumer groups with similar behaviors in relation to food, with particular emphasis on food wastage. We carried out segmentation on a representative sample of Polish people over 18 years of age and to identified three clusters of consumers. The three consumer segments diagnosed differed in sociodemographic terms, i.e., number of adults, number of children, subjective assessment of the financial situation, and percentage of spending on food. The segment exhibiting a high frequency of discarding food due to too large package size included single and double households.
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Keywords:
food waste; food waste segmentation; households; consumers; cluster analysis; behavior; food practices
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MDPI and ACS Style
Bilska, B.; Tomaszewska, M.; Kołożyn-Krajewska, D.; Piecek, M. Segmentation of Polish Households Taking into Account Food Waste. Foods 2020, 9, 379. https://doi.org/10.3390/foods9040379
AMA Style
Bilska B, Tomaszewska M, Kołożyn-Krajewska D, Piecek M. Segmentation of Polish Households Taking into Account Food Waste. Foods. 2020; 9(4):379. https://doi.org/10.3390/foods9040379
Chicago/Turabian StyleBilska, Beata, Marzena Tomaszewska, Danuta Kołożyn-Krajewska, and Małgorzata Piecek. 2020. "Segmentation of Polish Households Taking into Account Food Waste" Foods 9, no. 4: 379. https://doi.org/10.3390/foods9040379
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