1. Introduction
1.1. Food Package Design
1.2. Glossy Versus Matte Packaging Materials
1.3. Research Aims and Hypotheses
- (a)
- Expected product quality
- (b)
- Expected product expensiveness
- (c)
- Expected product healthiness
- (d)
- Actual taste experience
2. Study 1: Survey
2.1. Method
2.2. Results and Discussion
3. Study 2
3.1. Method
3.2. Results and Discussion
4. General Discussion
4.1. Summary of Findings
4.2. Theoretical and Practical Contributions
4.3. Limitations and Future Research
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
References
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9 h | 10 h | 11 h | 12 h | 13 h | 14 h | 15 h | 16 h | 17 h | 18 h | 19 h | |
---|---|---|---|---|---|---|---|---|---|---|---|
Day 1 | 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | 1 | 2 | |
Day 2 | 3 | 4 | 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | |
Day 3 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | 1 |
Independent Variable: Package Surface | ||||||
Glossy | Matte | F | pP | |||
M | SD | M | SD | |||
Health | 4.08 | 0.97 | 4.74 | 0.81 | 24.22 | <0.001 |
Quality | 5.09 | 0.96 | 5.99 | 0.79 | 46.18 | <0.001 |
Expensive | 4.82 | 1.11 | 5.61 | 0.89 | 27.11 | <0.001 |
Taste | 5.07 | 1.17 | 5.92 | 0.83 | 31.78 | <0.001 |
Independent Variable: Package Type | ||||||
Cylinder | Bag | |||||
M | SD | M | SD | F | pP | |
Health | 4.60 | 0.79 | 4.22 | 1.05 | 8.13 | 0.005 |
Quality | 5.62 | 0.94 | 5.44 | 1.03 | 1.72 | 0.192 |
Expensive | 5.42 | 0.98 | 5.01 | 1.14 | 7.29 | 0.008 |
Taste | 5.75 | 0.86 | 5.24 | 1.24 | 11.32 | 0.001 |
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