Factors Predicting the Intention of Eating an Insect-Based Product
Abstract
:1. Introduction
2. Material and Methods
2.1. Theoretical Model
2.2. Participants and Data Collection
2.3. Questionnaire Design and Measures
2.4. Tasting Session
2.5. Statistical Analyses
3. Results
3.1. The Influence of Behavioral Beliefs
3.2. Post-Seminar
3.3. Model Testing and Results
3.4. Tasting Session
4. Discussion
Reactions towards Insects
5. Conclusions
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
References
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Items | Total Sample | Male | Female | p | ||||
---|---|---|---|---|---|---|---|---|
WTT | No WTT | WTT | No WTT | WTT | No WTT | Gender | WTT | |
Eating products that contain insect powder will have positive effects on my health | 4.29 (0.88) | 4.18 (0.93) | 4.53 (1.06) | 4.36 (1.79) | 4.24 (0.85) | 4.14 (0.91) | 0.177 | 0.426 |
Eating products containing insect powder will have positive effect on the environment | 5.65 (1.13) | 5.63 (1.16) | 5.63 (1.31) | 5.55 (1.03) | 5.66 (1.10) | 5.65 (1.16) | 0.801 | 0.901 |
Eating products containing insect powder will have a taste familiar to products that I already know | 4.39 (1.11) | 3.97 (1.21) | 4.38 (0.88) | 3.73 (1.00) | 4.39 (1.16) | 4.02 (1.25) | 0.604 | 0.028 |
Items | Before, Mean (sd) | After, Mean (sd) | Mean Difference | 95% CI | p |
---|---|---|---|---|---|
The idea of eating insects provokes my disgust | 4.80 (1.83) | 4.09 (1.79) | 0.71 | (0.461, 0.957) | 0.000 |
I fear that insect-based foods have negative texture properties | 4.61 (1.7) | 4.19 (1.61) | 0.42 | (0.184, 0.653) | 0.001 |
I fear that insect-based foods have negative taste properties | 3.99 (1.55) | 3.84 (1.59) | 0.15 | (−0.062, 0.365) | 0.164 |
I believe that insect-based food implies a poor hygiene | 3.30 (1.62) | 2.99 (1.6) | 0.31 | (0.065, 0.542) | 0.013 |
I believe that eating insects is not part of our diet | 2.91 (1.66) | 2.55 (1.44) | 0.36 | (0.152, 0.575) | 0.001 |
Eating insects is not socially acceptable | 2.52 (1.43) | 2.27 (1.38) | 0.25 | (0.042, 0.467) | 0.019 |
Items | Cronbach’s Alpha | Factor Loadings | |
---|---|---|---|
Food Neophobia | 0.862 | ||
FN1 | I am constantly sampling new and different foods (R) | 0.613 | |
FN2 | I like foods from different cultures (R) | 0.909 | |
FN3 | Ethnic food looks too weird to eat | 0.719 | |
FN4 | At dinner parties, I will try new foods (R) | 0.568 | |
FN5 | I am afraid to eat things I have never had before | 0.579 | |
FN6 | I like to try new ethnic restaurants (R) | 0.874 |
Items | Cronbach’s Alpha | Factor Loadings | |
---|---|---|---|
Social Insect Food Rejection | 0.81 | ||
FR1 | I believe that insect-based food implies a poor hygiene | 0.75 | |
FR2 | I believe that eating insects is not part of our diet | 0.872 | |
FR3 | Eating insects is not socially acceptable | 0.684 | |
Personal Insect Food Rejection | 0.758 | ||
FR4 | The idea of eating insects provokes my disgust | 0.59 | |
FR5 | I fear that insect-based foods have negative texture properties | 0.816 | |
FR6 | I fear that insect-based foods have negative taste properties | 0.776 |
Items | “control” Sample | “insect labelled” Sample | p |
---|---|---|---|
Appearance | 7.2 (1.32) | 7.29 (1.19) | 0.407 |
Odor | 6.64 (1.74) | 6.7 (1.53) | 0.626 |
Flavor | 7.06 (1.12) | 7.26 (1.14) | 0.044 |
Texture | 6.77 (1.38) | 7.12 (1.42) | <0.001 |
Overall liking | 7.18 (1.14) | 7.39 (1.09) | 0.045 |
Probability of consuming | 7.52 (1.51) | 7.21 (1.67) | 0.107 |
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Mancini, S.; Sogari, G.; Menozzi, D.; Nuvoloni, R.; Torracca, B.; Moruzzo, R.; Paci, G. Factors Predicting the Intention of Eating an Insect-Based Product. Foods 2019, 8, 270. https://doi.org/10.3390/foods8070270
Mancini S, Sogari G, Menozzi D, Nuvoloni R, Torracca B, Moruzzo R, Paci G. Factors Predicting the Intention of Eating an Insect-Based Product. Foods. 2019; 8(7):270. https://doi.org/10.3390/foods8070270
Chicago/Turabian StyleMancini, Simone, Giovanni Sogari, Davide Menozzi, Roberta Nuvoloni, Beatrice Torracca, Roberta Moruzzo, and Gisella Paci. 2019. "Factors Predicting the Intention of Eating an Insect-Based Product" Foods 8, no. 7: 270. https://doi.org/10.3390/foods8070270