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Open AccessArticle

Consumer Motivation to Buy Organic Food Depends on Lifestyle

1
Department of Medical Sciences and Health Sciences, Siedlce University of Natural Sciences and Humanities, 08-110 Siedlce, Poland
2
Department of Agrobioengineering, University of Life Sciences in Lublin, 20-950 Lublin, Poland
*
Author to whom correspondence should be addressed.
Foods 2019, 8(11), 581; https://doi.org/10.3390/foods8110581
Received: 14 October 2019 / Revised: 9 November 2019 / Accepted: 14 November 2019 / Published: 16 November 2019
(This article belongs to the Section Sensory and Consumer Sciences)
The aim of the paper was to determine the relationship between the physical activity undertaken by Polish consumers and their attitude towards organic food. The motives for the selection of organic food, the barriers that consumers face when buying it, and the requirements set by consumers were determined. The research was carried out by means of a diagnostic survey using the author′s questionnaire and the International Physical Activity Questionnaire (IPAQ). In total, 3436 respondents from all over Poland were examined using the selected research sample. Statistica 13.1 PL was used for statistical analyses. The results of the research indicate that the main reasons for the selection of organic food, especially among physically active respondents, were the perceived lack of harmful substances and that it is healthy in itself. The study showed that physically active respondents preferred to purchase, to a greater extent, less processed food produced in a natural way and on organic farms. The main reason for purchasing organic food in physically inactive respondents was due to its taste values. The originality of the paper stems from demonstrating differences and similarities in the motives for buying organic food expressed by physically active consumers and those preferring passive lifestyles. View Full-Text
Keywords: organic food consumption; health lifestyle; consumer choice; motives and barriers; discriminant analysis; Polish consumers organic food consumption; health lifestyle; consumer choice; motives and barriers; discriminant analysis; Polish consumers
MDPI and ACS Style

Soroka, A.; Wojciechowska-Solis, J. Consumer Motivation to Buy Organic Food Depends on Lifestyle. Foods 2019, 8, 581.

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