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Journal: Foods, 2025
Volume: 14
Number: 2572
2572
Article: Applying Visual Storytelling in Food Marketing: The Effect of Graphic Storytelling on Narrative Transportation and Purchase Intention
Authors: by Lingnuo Wang, Xin Fang, Ying Xiao, Yangyue Li, Yulin Sun, Lei Zheng and Charles Spence
Link: https://www.mdpi.com/2304-8158/14/15/2572

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