Do the Colors of the Label and the Sweetening Agent Information Influence the Sensory Expectations Consumer? A Case Study with Skyr-Type Yogurt
Abstract
:1. Introduction
2. Materials and Methods
2.1. Stimuli
2.2. Participants
2.3. On-Line Research
2.4. Data Analysis
3. Results and Discussion
3.1. Demographic and Consumption Data of the Study Participants
3.2. Expectation of Sweetness Ideal and Buying Intention
3.3. Influence of the Sweetener and Label Color on the Expectation of Health and Consumer Acceptance
3.4. Cluster Analysis and Preference Map
4. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Characteristic | Frequency | % |
---|---|---|
Gender | ||
Female | 108 | 71.5 |
Male | 40 | 26.5 |
Non-binare | 0 | 0 |
Rather not answer | 2 | 1.3 |
Other | 1 | 0.7 |
Age (years) | ||
18–24 old | 13 | 8.6 |
25–34 old | 68 | 45.0 |
35–44 old | 51 | 33.8 |
45–59 old | 14 | 9.3 |
60 and above | 5 | 3.3 |
Marital status | ||
Single | 90 | 59.6 |
Married | 53 | 35.1 |
Divorced | 8 | 5.3 |
Widower | 0 | 0 |
Educacion | ||
Elementary school | 1 | 0.7 |
High school | 6 | 4.0 |
Undergraduate | 16 | 10.6 |
Graduate | 16 | 10.6 |
Postgraduate | 111 | 73.5 |
Rather not answer | 1 | 0.7 |
Income (number of minimal Brazilian wages) | ||
Up to 1 | 11 | 7.3 |
1 to 2 | 18 | 11.9 |
>2 to 5 | 42 | 27.8 |
>5 to 10 | 47 | 31.1 |
>10 | 24 | 15.9 |
Rather not answer | 9 | 6.0 |
Brazilian region | ||
North | 4 | 2.6 |
Northeast | 66 | 43.7 |
Midwest | 10 | 6.6 |
Southeast | 63 | 41.7 |
South | 8 | 5.3 |
Yogurt consumption | ||
Never | 3 | 2.0 |
Occasionally | 56 | 37.1 |
Monthly (at least once per month) | 34 | 22.5 |
Weekly (at least once per week) | 37 | 24.5 |
Daily | 21 | 13.9 |
Concentrated yogurt consumption | ||
Never | 13 | 16.6 |
Occasionally | 56 | 58.3 |
Monthly (at least once per month) | 10 | 11.9 |
Weekly (at least once per week) | 12 | 10.6 |
Daily | 1 | 2.6 |
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Pereira, C.T.M.; de Medeiros, A.C.; Ventura, M.B.; Pereira, D.M.; Bolini, H.M.A. Do the Colors of the Label and the Sweetening Agent Information Influence the Sensory Expectations Consumer? A Case Study with Skyr-Type Yogurt. Foods 2022, 11, 167. https://doi.org/10.3390/foods11020167
Pereira CTM, de Medeiros AC, Ventura MB, Pereira DM, Bolini HMA. Do the Colors of the Label and the Sweetening Agent Information Influence the Sensory Expectations Consumer? A Case Study with Skyr-Type Yogurt. Foods. 2022; 11(2):167. https://doi.org/10.3390/foods11020167
Chicago/Turabian StylePereira, Cecília Teresa Muniz, Alessandra Cazelatto de Medeiros, Marcella Benetti Ventura, Dalva Muniz Pereira, and Helena Maria André Bolini. 2022. "Do the Colors of the Label and the Sweetening Agent Information Influence the Sensory Expectations Consumer? A Case Study with Skyr-Type Yogurt" Foods 11, no. 2: 167. https://doi.org/10.3390/foods11020167