1. Introduction
The aftermath of the COVID-19 pandemic has seen its far-reaching impact realized, changing how people communicate, do business, learn and access government services. This has led to human activities being transformed into digital activities. However, this transformation is not new as these developments have occurred over the last five years, which we call Industrial Revolution 4.0. However, the pandemic has led to an acceleration of this industrial revolution.
With the introduction of e-government, the government becomes amongst the bodies feeling the impact of digitalization since public services are delivered digitally. This transition to digitalization is expected to support the government’s efforts to adapt to the post-COVID-19 pandemic society and improve government services for the population. In general, many people are familiar with and use e-government services, such as digitization and information systems in schools, searching for regional information, paying taxes, managing civil registration, and conducting auctions. The development of e-government is progressing and must be adapted to current conditions. It facilitates changes in the existing bureaucracy and will affect future views and behaviors.
Government is responsible for providing services to the community, especially information services that the public needs. E-government is one of the digital channels that can connect government services to the public in a two-way link that can adapt to changes in technology, design, and strategy. E-government information is not only normative in nature but can also be a direct two-way interaction that benefits the relationship between the two parties. In order to foster support for public values, the government must be able to select e-government materials with the appropriate level of quality when creating content. This can influence citizen behavior and contribute to the continued success of e-government services.
The quality of e-government services is one of the most influential variables in shaping public opinion about the quality of government services. In contrast, public value is how consumers feel about their trust and satisfaction with the interactions that affect them.
Several previous studies have examined the relationship between e-government quality and public value, but the analysis has not been unified into a single paradigm. In their paper, Hariguna et al. [
1] explains the concept of expectancy confirmation theory concerning e-government quality and public value. According to another study, five experimentally proven characteristics influence citizens’ intentions to use a product or service [
2]. In their study, Wirtz et al. [
2] examined the elements that determine the success of e-government implementation. Also frequently cited is further research on relationship quality in social media marketing [
3]. Relationship quality is defined in social media marketing as the link between user behavior and user experience, while in e-government, it has clear parallels with consumer and citizen behavior.
This study aims to quantify two public value concepts and assess the impact of e-government quality on public participation. This research will also assess the contribution of e-government and public value to online services, social media, mobile services, personalized users, online participation, and public information in e-government activities, which are the precursors of public value. In addition, this research will contribute to government in the form of facts and concrete instructions for developing e-government services that will facilitate public participation in using all e-government services. The research hopefully also assures that government performance affects Public Value. Previous studies have shown that the quality of information systems in e-government services can improve public sector performance [
4]. This research will therefore provide a conceptual framework that can bridge the gaps between e-government, public values, and their antecedents.
The alignment between the different dimensions of the role of e-government and public values in the government environment, such as the depth and breadth of e-government types and the operational and strategic public values of e-government, is an additional consideration in this research [
5]. Using the assimilation theory of information technology [
6] and the value theory of information technology [
7,
8], the first step of this study is to assess the function of e-government in terms of public value independently. Then, using the concept of organizational ambidexterity, we examine the impact of merging the two aspects of e-government adoption on strategic value and operational value. The proposed model and hypotheses were then tested on a sample of government agencies. Additionally, this study includes recommendations for policymakers and consequences for the government on how public agencies can produce public value and adapt to the various dimensions of e-government, as well as the depth and breadth of e-government as public values that support e-government.
3. Hypothesis Development
One of the factors measuring public service is online service (OS). Using e-government allows citizens to access all public services without having to visit the office physically. E-government is intended as a communication medium between society and government. However, it should be noted that this form is heterogeneous depending on the maturity of society in certain sectors. On the other hand, OS services are a prominent aspect of e-government services that citizens can use without time or space limitations. Ultimately, public trust and satisfaction with these circumstances significantly affect the government’s ability to create public value.
Therefore, Cai et al. [
53] provide recommendations for optimizing the use of operating systems in e-government. This strategy can improve perceived values to the public and government, such as time and cost savings. Zhang et al. [
54] state that a dearth of research uses operating systems to study operational services. Based on the available evidence, some previous studies have not used OS to investigate the public purpose and public value of e-government [
54]. Some scholars focus exclusively on developing a conceptual framework for e-government maturity in this context. Therefore, this study aims to investigate whether OS policies influence e-public value and government ambidexterity, and the following hypotheses are proposed:
Hypothesis 1 (H1): Online service has a positive and significant impact on public value.
Social media is important for personal branding, knowledge dissemination, and e-government socialization. Social media can help citizens determine their brand, find a good location, and communicate effectively. Social media allows users to join established communities and receive instant feedback. The benefits of social media extend to bookmarking, sharing articles and information, and building opinions. In addition, social media facilitates meeting people with similar interests and activities in real life. Social media is a public information source that serves as an alternative means of disseminating information for the government and society as a whole so that the information obtained is transparent. Using social media as the government’s media to communicate and disseminate information to the public is a method of adapting e-government to the growth of information technology.
Social media (SM) offers an alternative communication channel for e-government and the public, especially for those who are not frequent SM users. The use of social media in e-government has the advantage that the various functions and advantages of social media can be used to solve communication problems between e-government and the public. Therefore, using social media to communicate public information can promote more effective and efficient interaction between the government and citizens. This study shows that the use of social media in e-government increases public values, which leads us to the following hypothesis:
Hypothesis 2 (H2): The use of social media in e-government will have a positive impact on public value.
Nowadays, it is undeniable that mobile services (MS) have become the main target of various businesses and government organizations. The convenience and benefits offered by MS have prompted government agencies to include MS in the programs offered to the public. Not only social media but the use of smartphones in daily life is increasing very rapidly. Nonprofit and government organizations have developed online services and integrated them with smartphones. Some practitioners and scholars recognize the need for m-government to provide real-time and on-demand information, electronic transaction services, mobile phone communication, and personalized services to public service users.
Anima [
55] stated that the application of m-government is still in its early stages. However, some of the more advanced e-governments continue to expand the offering of mobile services on their websites. This study confirms that many countries have developed e-government with official mobile applications to provide various information such as mHealth, mFilling, and mCulture. Duarte et al. [
11] explain that the lack of integration of m-government services means that the shift from e-government services to m-government requires further research, especially in terms of m-government integration. This also affects the quality and acceptance of m-services among the population. Since there is still a lack of appropriate literature on adopting m-government, this study investigates how integrating mobile services into e-government can affect public value. The following hypothesis is proposed in this study.
Hypothesis 3 (H3): The integration of mobile services into e-government has a positive and significant impact on public value.
To improve services at the individual level, the current trend in e-government customizes each service so that citizens have the freedom to select services that meet their needs, find exclusive services, and view a list of available services. In this way, officials can independently deliver customized e-government services on mobile devices, while citizens are free to create their accounts. E-services, for example, allow citizens to manage their checklists of frequently used online services, making it easier to search and access them, view bills and conduct transactions online, and access important government information through various news channels.
This recent trend requires a review of the performance of each e-government service. Several e-commerce studies have used the personalized user to analyze the personalization of online information, including catalog service features and product customization. Smith et al. [
56] argues that personalized experiences can promote strong online performance, increase consumer satisfaction and loyalty, and facilitate comprehensive marketing. However, when personalizing websites and services, user privacy is a critical factor. Despite several empirical studies on personalization in e-commerce, the role of personalization in e-government has not been thoroughly investigated [
57]. Nonetheless, studies on personalized e-government services have provided new evidence suggesting that personalized e-government services in the public sector offer important opportunities to improve communication and positively impact public value through the use of e-government content. Duarte et al. [
11] suggested in their research that users’ constraints on personalized e-government services should be considered, such as users’ access rights, preferences, trust, and privacy. Therefore, further research is called for in the area of personalized e-government. To determine the usability and effectiveness of personalized e-government materials, we can assess the extent to which personalization affects citizens’ willingness to use online portals. Based on the results of the research suggesting that providing unique and personalized user accounts in online content and personalized e-government services are important variables for evaluating the quality of public engagements, we propose the following hypotheses.
Hypothesis 4 (H4): The integration of personalized users in e-government has a positive and significant impact on public value.
Online participation (OP) is often referred to as e-government; Duarte et al. [
11] describe OP as an integrated technology that gives users full access rights to the services offered. To achieve this, it is necessary to involve policymakers. Dospinescu et al. [
58] and community involvement together promote democratic attitudes [
58]. According to Liang and Turban [
59], e-participation is the engagement and participation of citizens in the continuous improvement of the idea of e-government and technological development. The integration of e-participation services into e-government has been implemented in many cities. On the other hand, comparative findings show that the evaluation results of some websites are at different stages of development concerning offering e-participations. However, e-government continues to offer a wider range of services, so public participation is likely to increase. Much literature shows that scholars agree with the significant gap in the perceived relationship between the management of e-participations services and citizens’ experiences of using e-participations [
60]. Therefore, we believe that the implication of integrating e-participations into e-government can help to resolve this gap, and thus we propose the following hypothesis in this study:
Hypothesis 5 (H5): Citizen activeness with online participation in e-government has a positive and significant impact on public value.
Previous research has confirmed that public information (PI) is associated with the quality of information an information system produces. Hapsari et al. [
37] added that information is useful if it is correct and accurate. Consequently, building a website necessitates consideration of multiple factors, including aspects of website quality [
37,
38]. Previous studies have analyzed websites based on their recency and the distribution of the information they contain. Additionally, Cordella and Bonina [
5] describe how the veracity and relevance of up-to-date information can enhance information accuracy.
Cordella and Bonina [
5] noted that the most up-to-date information and public services must be fulfilled when creating government websites in light of the rapid growth of ICT and the fact that e-government currently offers a vast array of services. The primary objectives of e-government development are to improve service efficacy and accuracy. Since the most important aspects of e-government quality are up-to-date information and public services, the following hypothesis is proposed in this study.
Hypothesis 6 (H6): Public information in e-government has a positive and significant impact on public value.
The rapid development of digital media encourages policymakers such as the government to exchange and engage with the public through digital networks, especially social media, to organize and build mutually beneficial relationships in the e-government environment. Trust is a component of the public value perspective that positively impacts the needs of the public. Hsu et al. [
61] confirmed that public loyalty and intent are critical indicators of government and public relations effectiveness. Clark et al. [
62] added that public relations built through digital media significantly impact public loyalty over time.
Based on the previous statement, we believe connecting the public to e-government services can strengthen the public’s positive relationship with the government. A good relationship between the public and the government can also increase the public’s intention, loyalty and enthusiasm to use e-government services. Therefore, in this study, we put forward the following hypothesis:
Hypothesis 7 (H7): Public value is positive and has a significant correlation with e-government ambidexterity.
This study contains seven hypotheses with ten variables, one of which is a second-order construct, as shown in
Figure 1.