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Journal: Risks, 2025
Volume: 13
Number: 157
Article:
Perceptions of Greenwashing and Purchase Intentions: A Model of Gen Z Responses to ESG-Labeled Digital Advertising
Authors:
by
Stefanos Balaskas, Ioannis Stamatiou, Kyriakos Komis and Theofanis Nikolopoulos
Link:
https://www.mdpi.com/2227-9091/13/8/157
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