Effects and Mechanisms of TikTok Use on Self-Rated Health of Older Adults in China During the COVID-19 Pandemic: A Mediation Analysis

Background/Objectives: During the COVID-19 pandemic, TikTok emerged as a significant app for entertainment and information acquisition for the general public, gradually extending its reach to the older population. Digital technology, exemplified by TikTok, has become an indispensable part of older adults’ lives. However, while prior studies have extensively focused on the impact of internet use on older adults’ health, research on the impact of TikTok during the COVID-19 pandemic remains insufficient. Methods: Utilizing data from the China Family Panel Studies (CFPS) 2020, this study explored the impact of TikTok use on older adults’ self-rated health and its underlying mechanisms through multiple regression and mediation analysis. Results: The study found that (1) TikTok use had a significant positive effect on the self-rated health of older adults; (2) while TikTok use increased the exercise frequency of older adults, exercise frequency did not affect their self-rated health; and (3) TikTok use boosted older adults’ protein intake, contributing substantially to their self-rated health, accounting for 38.7% of the total effect. Conclusions: It is advisable to actively promote the popularity of short video apps such as TikTok among older adults, as they serve as an effective tool for disseminating health information and encouraging healthier lifestyles and behaviors.