A Comparative Analysis of the Distributions of KFC and McDonald’s Outlets in China
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Jiangsu Provincial Key Laboratory of Geographic Information Science and Technology, Nanjing University, Nanjing 210023, China
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Department of Geographic Information Science, Nanjing University, Nanjing 210023, China
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National Marine Environmental Forecasting Center, Beijing 100000, China
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Jiangsu Center for Collaborative Innovation in Geographical Information Resource Development and Application, Nanjing 210023, China
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Author to whom correspondence should be addressed.
Academic Editor: Wolfgang Kainz
ISPRS Int. J. Geo-Inf. 2016, 5(3), 27; https://doi.org/10.3390/ijgi5030027
Received: 23 October 2015 / Revised: 19 February 2016 / Accepted: 22 February 2016 / Published: 4 March 2016
Mainland China has become one of the most important markets for international fast-food chains over the past decade. To study the regional spread of KFC and McDonald’s outlets in Chinese cities, the correlation of their distributions and degree of market expansion were explored and compared to analyze both the local and the global spatial autocorrelations. A geographically weighted Poisson regression model was also used to examine the influence of demographic, economic, and geographic factors on their spatial distributions. The findings of this comparative study reveal the site selection criteria at the city level by studying the differences and similarities in outlet distributions for KFC and McDonald’s. The presented results can guide other chains to enhance business location planning and formulate regional development policy.
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Keywords:
fast-food chains; spatial distribution; spatial autocorrelation; geographically weighted Poisson regression
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MDPI and ACS Style
Rui, Y.; Huang, H.; Lu, M.; Wang, B.; Wang, J. A Comparative Analysis of the Distributions of KFC and McDonald’s Outlets in China. ISPRS Int. J. Geo-Inf. 2016, 5, 27.
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