Enhancing Electric Vehicle Charging Infrastructure Planning with Pre-Trained Language Models and Spatial Analysis: Insights from Beijing User Reviews

With the growing adoption of electric vehicles, optimizing the user experience of charging infrastructure has become critical. However, extracting actionable insights from the vast number of user reviews remains a significant challenge, impeding demand-driven operational planning for charging stations and degrading the user experience. This study leverages three pre-trained language models to perform sentiment classification and multi-level topic identification on 168,129 user reviews from Beijing, facilitating a comprehensive understanding of user feedback. The experimental results reveal significant task-model specialization: RoBERTa-WWM excels in sentiment analysis (accuracy = 0.917) and fine-grained topic identification (Micro-F1 = 0.844), making it ideal for deep semantic extraction. Conversely, ELECTRA, after sufficient training, demonstrates a strong aptitude for coarse-grained topic summarization, highlighting its strength in high-level semantic generalization. Notably, the models offer capabilities beyond simple classification, including autonomous label normalization and the extraction of valuable information from comments with low information density. Furthermore, integrating textual and spatial analyses revealed striking patterns. We identified an urban–rural emotional gap—suburban users are more satisfied despite fewer facilities—and used geographically weighted regression (GWR) to quantify the spatial differences in the factors affecting user satisfaction in Beijing’s districts. We identified three types of areas requiring differentiated strategies, as follows: the northwestern region is highly sensitive to equipment quality, the central urban area has a complex relationship between supporting facilities and satisfaction, and the emerging adoption area is more sensitive to accessibility and price factors. These findings offer a data-driven framework for charging infrastructure planning, enabling operators to base decisions on real-world user feedback and tailor solutions to specific local contexts.