The article presents a process of collecting unstandardized toponyms, in particular urbanonyms (place names denoting objects located in the cadastre of the city), within the territory of two municipalities in the Czech Republic. The collecting process was performed in two phases by crowdsourcing, using a web map application created especially for this purpose. In the first phase (October 2019–September 2020) it was collecting as many unstandardized toponyms as possible. In the second phase (October 2020–January 2021) we focused on the degree of the knowledge of these toponyms among the population living within the studied territory. The interest on the side of the general public was surprising in both phases. In the first phase, over five hundred respondents submitted more than two and a half thousand place names, most of them during the first two weeks. More than nine hundred respondents actively participated in the second phase, thanks to which we received an average of 200 responses for each place name. As regards the motivation of the public, it was most often altruism, patriotism, and curiosity that stimulated them; in the second phase, the element of gamification, embedded into the map application, also had a positive effect. The collected data can be used, for instance, in the activities of local authorities in the process of standardization of place names or as reference data for maps used within the integrated rescue system.
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