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Article

How Big Data Analytics Boosts Organizational Performance: The Mediating Role of the Sustainable Product Development

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Department of Management Sciences, Sahiwal Campus, COMSATS University Islamabad, Sahiwal 5700, Pakistan
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Department of Informatics and Quantitative Methods, University of Hradec Kralove, 500 03 Hradec Králové, Czech Republic
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School of Education, South China Normal University, Guangzhou 510631, China
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Lahore Business School, Sargodha Campus, University of Lahore, Sargodha 40100, Pakistan
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Author to whom correspondence should be addressed.
J. Open Innov. Technol. Mark. Complex. 2020, 6(4), 190; https://doi.org/10.3390/joitmc6040190
Received: 14 August 2020 / Revised: 7 December 2020 / Accepted: 8 December 2020 / Published: 13 December 2020
(This article belongs to the Special Issue Big Data Research for Open Innovation)
Increasing haze pollution and its adverse effects on human health is pressuring academics and practitioners to search for different solutions for environmental sustainability around the world. Similar to other countries, Pakistan is also affected by air pollution, and smog has become a fifth season. In Pakistan, one of the main reasons of smog and air pollution is hazardous emissions from vehicles. As a result, the booming automobile industry of Pakistan is now affected by two major challenges: sustainable product development and organizational performance. To meet these challenges, the study has developed a conceptual model to find the effect of big data analytics on organizational performance by adopting a sustainable development program. For the elimination of standard method biases, the study has used a time lag approach to collect the data in three waves and receive 372 usable responses. The empirical results of PLS-SEM suggest that big data analytics have a positive effect on a sustainable product development and sustainable product development has a positive and significant impact on organizational performance. Moreover, mediation of a sustainable program development is also confirmed between big data analytics and organizational performance. The managerial and theoretical implications of these results are discussed. View Full-Text
Keywords: big data analytics; sustainable product development; organizational performance; sustainability big data analytics; sustainable product development; organizational performance; sustainability
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MDPI and ACS Style

Ali, S.; Poulova, P.; Yasmin, F.; Danish, M.; Akhtar, W.; Usama Javed, H.M. How Big Data Analytics Boosts Organizational Performance: The Mediating Role of the Sustainable Product Development. J. Open Innov. Technol. Mark. Complex. 2020, 6, 190. https://doi.org/10.3390/joitmc6040190

AMA Style

Ali S, Poulova P, Yasmin F, Danish M, Akhtar W, Usama Javed HM. How Big Data Analytics Boosts Organizational Performance: The Mediating Role of the Sustainable Product Development. Journal of Open Innovation: Technology, Market, and Complexity. 2020; 6(4):190. https://doi.org/10.3390/joitmc6040190

Chicago/Turabian Style

Ali, Saqib, Petra Poulova, Fakhra Yasmin, Muhammad Danish, Waheed Akhtar, and Hafiz M. Usama Javed. 2020. "How Big Data Analytics Boosts Organizational Performance: The Mediating Role of the Sustainable Product Development" Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4: 190. https://doi.org/10.3390/joitmc6040190

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