Next Article in Journal
Wintering Habitat Use Pattern of Red-Crowned Cranes in the Korean Demilitarized Zone
Next Article in Special Issue
Art Hacking for Business Innovation: An Exploratory Case Study on Applied Artistic Strategies
Previous Article in Journal
A Case Study on the Promising Product Selection Indicators for Small and Medium-Sized Enterprises (SMEs)
Previous Article in Special Issue
Creativity in Business Education: A Review of Creative Self-Belief Theories and Arts-Based Methods
Open AccessArticle

From Design Thinking to Art Thinking with an Open Innovation Perspective—A Case Study of How Art Thinking Rescued a Cultural Institution in Dublin

by Peter Robbins 1,2
1
School of Business, Dublin City University, Dublin 9, Ireland
2
Department of Design Innovation, Maynooth University, Co. Kildare, W23 F2K8, Ireland
J. Open Innov. Technol. Mark. Complex. 2018, 4(4), 57; https://doi.org/10.3390/joitmc4040057
Received: 21 September 2018 / Revised: 7 November 2018 / Accepted: 13 November 2018 / Published: 3 December 2018
(This article belongs to the Special Issue Business, Open Innovation and Art)
This article uses a contemporary and revelatory case study to explore the relationship between three conversations in the innovation literature: Design Thinking, creativity in strategy, and the emerging area of Art Thinking. Businesses are increasingly operating in a VUCA environment where they need to design better experiences for their customers and better outcomes for their firm and the Arts are no exception. Innovation, or more correctly, growth through innovation, is a top priority for business and although there is no single, unifying blueprint for success at innovation, Design Thinking is the process that is receiving most attention and getting most traction. We review the literature on Design Thinking, showing how it teaches businesses to think with the creativity and intuition of a designer to show a deep understanding of, and have empathy with, the user. However, Design Thinking has limitations. By placing the consumer at the very heart of the innovation process, Design Thinking can often lead to more incremental, rather than radical, ideas. Now there is a new perspective emerging, Art Thinking, in which the objective is not to design a journey from the current scenario, A, to an improved position, A+. Art Thinking requires the creation of an optimal position B, and spends more time in the open-ended problem space, staking out possibilities and looking for uncontested space. This paper offers a single case study of a national arts organisation in Dublin facing an existential crisis, which used an Art Thinking approach successfully to give a much-needed shot in the arm to its commercial innovation activities. View Full-Text
Keywords: Art Thinking; Design Thinking; creativity; innovation; strategy Art Thinking; Design Thinking; creativity; innovation; strategy
Show Figures

Figure 1

MDPI and ACS Style

Robbins, P. From Design Thinking to Art Thinking with an Open Innovation Perspective—A Case Study of How Art Thinking Rescued a Cultural Institution in Dublin. J. Open Innov. Technol. Mark. Complex. 2018, 4, 57.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop