A Blockchain-Based Lightweight Reputation-Aware Electricity Trading Service Recommendation System

With the continuous expansion of users, businesses, and services in electricity retail trading systems, the demand for personalized recommendations has grown significantly. To address the issue of reduced recommendation accuracy caused by insufficient data in standalone recommendation systems, the academic community has conducted in-depth research on distributed recommendation systems. However, this collaborative recommendation environment faces two critical challenges: first, how to effectively protect the privacy of data providers and power users during the recommendation process; second, how to handle the potential presence of malicious data providers who may supply false recommendation data, thereby compromising the system’s reliability. To tackle these challenges, a blockchain-based lightweight reputation-aware electricity retail trading service recommendation (BLR-ERTS) system is proposed, tailored for electricity retail trading scenarios. The system innovatively introduces a recommendation method based on Locality-Sensitive Hashing (LSH) to enhance user privacy protection. Additionally, a reputation management mechanism is designed to identify and mitigate malicious data providers, ensuring the quality and trustworthiness of the recommendations. Through theoretical analysis, the security characteristics and privacy-preserving capabilities of the proposed system are explored. Experimental results show that BLR-ERTS achieves an MAE of 0.52, MSE of 0.275, and RMSE of 0.52 in recommendation accuracy. Compared with existing baseline methods, BLR-ERTS improves MAE, MSE, and RMSE by approximately 13%, 14%, and 13%, respectively. Moreover, the system exhibits 94% efficiency, outperforming comparable approaches by 4–24%, and maintains robustness with only a 30% attack success rate under adversarial conditions. The findings demonstrate that BLR-ERTS not only meets privacy protection requirements but also significantly improves recommendation accuracy and system robustness, making it a highly effective solution in a multi-party collaborative environment.