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Open AccessArticle

Example of a German Free-Float Car-Sharing Company Expansion in East-Central Europe

Kautz Gyula Faculty of Economics and Business Administration, Széchenyi István University, Egyetem Square 1, 9026 Győr, Hungary
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Resources 2019, 8(4), 172; https://doi.org/10.3390/resources8040172
Received: 15 October 2019 / Revised: 1 November 2019 / Accepted: 4 November 2019 / Published: 8 November 2019
This study examines the expansion of a German free-float car-sharing company in Hungary from financial and sustainability perspectives. BMW and Daimler recently created the joint ventures ShareNow, ChargeNow, ReachNow, FreeNow, and ParkNow, which are having a significant global impact, as their services are now available in 14 different countries. We also expect further market development, since ShareNow started to operate in Hungary in May 2019. The whole EU market is just one step away from being covered by the same professional service, and the future might bring a real globally available free-float car-sharing service provider. Our review used a combination of two methodologies: financial statement-based business analysis and sustainability analysis. On the basis of this study, we concluded that these companies are primarily operated for profit and not on a sustainable operation basis. Additionally, it was also found that the current statistical data collection method does not measure precisely these activities. Financial reporting and sustainability reporting are connected, but they cover different areas. As a subject of further research, we suggest examining whether it is possible to establish a clear connection between these methodologies in the foreseeable future. View Full-Text
Keywords: Car2Go; DriveNow; GreenGo; MOL LIMO; sustainability; economies of scale; sharing economy Car2Go; DriveNow; GreenGo; MOL LIMO; sustainability; economies of scale; sharing economy
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Tóth, Á.; Szigeti, C. Example of a German Free-Float Car-Sharing Company Expansion in East-Central Europe. Resources 2019, 8, 172.

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