1. Introduction
With the growing emphasis on high-quality economic growth, the focus has shifted towards achieving greater quality, higher efficiency, greater fairness, and sustainability as key corporate objectives [
1]. Consequently, the concept of sustainability-driven innovation has become a focal point for academics and professionals in various industries. ESG has gained prominence as an emerging trend for assessing a company’s sustainable practices and long-term viability [
2]. This framework provides a holistic approach, enabling firms and investors to align economic outcomes with broader sustainability values encompassing environmental, social, and governance. Considering the growing focus on corporate social responsibility concerns, such as environmental degradation and financial accountability. The traditional idea of “responsible investment” has gradually evolved into the current concept of ESG investment [
1]. Unlike the broader paradigm of sustainability and the more voluntary nature of CSR, ESG represents an institutionalized trend and market requirement that translates corporate performance in environmental, social, and governance dimensions into quantifiable indicators. Corporate investors are actively seeking investment opportunities that comply with ESG principles [
3]. Social regulators have also intensified their focus on integrating ESG factors systematically and transparently into credit evaluations, further elevating the recognition and importance of ESG principles among listed companies. This trend highlights the increasing integration of ESG into the strategic practices of Chinese enterprises, reflecting not only an emphasis on sustainable development but also a comprehensive commitment to environmental, social, and governance responsibilities.
In the context of an emerging market, ESG in China is deeply intertwined with government policies [
4], societal expectations [
2], and traditional culture [
5], prioritizing harmonious coexistence between businesses and society and long-term growth. China’s unique framework, cultural values, and business landscape differ significantly from those in developed economies, making national factors critical in interpreting ESG performance [
6,
7]. In this context, the Huazheng ESG rating system is one of the most widely used indicators in China, noted for its broad coverage, early establishment, and frequent updates, and is therefore widely adopted in both academic research and investment practice [
8]. Furthermore, Chinese firms face dual pressures from economic restructuring and sustainable development goals [
9]. Consequently, investigating the link between ESG and corporate value in the context of China’s emerging market is essential, as this setting provides a unique and rapidly evolving environment for testing the ESG–value relationship.
As ESG becomes increasingly integrated into corporate development, the research stream examining its impact on firm value has grown rapidly. The prevailing view in the literature demonstrates that ESG is closely linked to financial performance [
10,
11]. Numerous studies grounded in trade-off theory suggest that engaging in ESG activities entails substantial costs and inefficient resource utilization, potentially diminishing a firm’s profitability [
12]. Consequently, ESG scores and firm performance show no or a negative correlation [
13]. In contrast, from the standpoint of the Resource-Based View (RBV), ESG provide unique resources that exerts considerable influence on innovation capability and ultimately its overall value. RBV posits that a firm’s competitive advantage stems from resources and capabilities that are valuable, rare, inimitable, and non-substitutable [
14]. These resources include both tangible and intangible assets, and poor ESG performance can deplete such critical resources and trigger controversies [
15,
16]. Enhancing ESG performance can reduce information asymmetry, improve corporate reputations, and stabilize supply chains, this communicates to customers a firm’s dedication to sustainable development and enhances corporate value [
17]. In the existing literature, scholars typically adopt two types of measures to evaluate firm value. The first is accounting-based value [
18], which reflects a firm’s internal operating performance; the second is market-based value [
19], which captures capital market expectations of a firm’s future development [
20]. As Wang et al. [
21] note, firm value is a broad concept from the perspective of firms and their managers, encompassing both market value at a given point in time and financial performance generated over time. Following Wu et al. [
15], we focus primarily on market-based firm value, proxied by Tobin’s Q, as the main dependent variable, while also employing the accounting-based performance measure (ROA) for robustness checks. Consistent with Tang et al. [
22] and Nirino et al. [
23] we comprehensively examine the extent to which ESG creates firm value or becomes a burden.
Firms actively support the transition toward a sustainable, low-carbon society while driving innovative practices that underpin economic expansion [
24]. The essence of innovation is the creation of knowledge. Innovation capability refers to a firm’s ability to absorb and integrate knowledge and transform it into innovative outputs [
25,
26]. The use of patent application data to capture innovation capability has become common practice and is widely accepted in empirical research [
27,
28,
29,
30]. The dynamic capabilities theory (DCT) emphasizes the necessity for firms to remain agile, continuously modifying their resource base to align with the challenges and opportunities presented by changing market conditions [
31]. The success of innovation strategies is contingent on dynamic capabilities. It emphasizes the need for firms to dynamically reconfigure resources and capabilities in order to respond to shifting markets and emerging technologies [
32]. From this perspective, innovation capability can be regarded as an important manifestation of dynamic capabilities, as it similarly emphasizes the creation of new value through resource integration and knowledge recombination. As Weber and Heidenreich [
25] point out, innovation capability as a dynamic capability is highly consistent with the conceptual foundations of dynamic capabilities. Corporate innovation is essential for maintaining a firm’s competitive advantage while also improving its overall value. In sustainable development, firms focus more on meeting stakeholder expectations when engaging in technological innovation or developing new business models. Firms are committed to creating integrated economic, social, and environmental value through innovation. These innovation efforts aim to improve market performance and enhance competitiveness and are vital to promoting sustainable corporate development. Limited research has thoroughly explored how corporate innovation moderates this relationship, leaving a significant gap in understanding its mediating role. This highlights the necessity further to investigate this mediating role from theoretical and practical perspectives. Accordingly, this study examines whether innovation capability mediates the relationship, thereby transforming ESG from a cost burden into a strategic resource that enhances firm value.
In summary, ESG has become an important framework for firms to achieve sustainable development strategies, yet its impact on firm value remains contested. Existing studies have primarily focused on the direct financial effects of ESG, while relatively few have systematically examined the mechanisms through which ESG creates or erodes value, particularly in the context of emerging markets such as China. Drawing on the RBV and DCT, this study aims to explore how ESG performance generates firm value in emerging markets, and posits that innovation capability serves as a key channel linking ESG practices to firm value. The study clarifies whether ESG should be regarded as a burden or a strategic resource and identifies the conditions under which its effects are more pronounced. Thereby contributing to theoretical discussions and providing practical guidance for corporate strategy and policymaking.
5. Discussion
ESG performance has a significant positive impact on firm value. From a risk perspective, corporate scandals attract greater investor attention [
68] and are more likely to trigger doubts about a firm’s future prospects [
20]. Strong ESG performance, by contrast, signals lower risk and greater sustainability [
69], thereby enhancing market expectations of future growth. In the Chinese context, the strengthening of regulatory enforcement and increasing investor attention to ESG further amplify this effect [
70], as firms with excellent ESG performance are more likely to obtain financing and stronger policy support [
71]. From a strategic perspective, an increasing number of firms have recognized ESG as a source of competitive advantage. According to the RBV, ESG provides both tangible and intangible resources that enable firms to build competitive advantages that are difficult for rivals to imitate [
14], thereby driving firm value [
72].
Innovation capability plays a significant mediating role in the relationship between ESG and firm value. Tsang et al. [
73] point out that firms with high ESG performance can channel the knowledge and technologies they acquire into their innovation processes, thereby enhancing innovation capability and achieving superior innovation outcomes [
74]. Thus, Innovation capability acts as the intermediate link through which ESG practices are transformed into firm value [
21]. From the perspective of dynamic capabilities, innovation capability represents a dynamic capability [
25] that enables firms to reconfigure resources and produce differentiated products to sustain competitive advantage. Therefore, the positive relationship between ESG and firm value is not only direct but also indirect, operating through the mechanism of innovation capability. This underscores the integrative nature of ESG as a system comprising environmental, social, and governance dimensions.
Further analysis shows that the positive effect of ESG on firm value is more pronounced in non-SOEs, firms in the maturity stage, and firms operating in highly competitive markets.
From the perspective of ownership, the differences between SOEs and non-SOEs in their roles, intrinsic motivations, and implementation strategies may account for this divergence. First, as implementers of national policies and active participants in the market, SOEs assume the dual role of promoting national strategic objectives and maintaining market competitiveness [
22]. SOEs are encouraged to prioritize their social and environmental impact over direct economic benefits while fulfilling their responsibilities. This approach aligns with national strategies and reflects their role as policy implementers. In contrast, the ESG practices of non-SOEs are typically driven by a strong profit motive. Non-SOEs enhance their operational efficiency and market competitiveness by improving their corporate image, thereby realizing stable economic returns. This difference reflects the fundamental strategic choices of both types of firms and demonstrates the significant advantages of non-SOEs in receiving positive incentives by fulfilling their ESG responsibilities.
Second, SOEs maintain close and complex relationships with financial institutions, providing them with a natural advantage regarding access to resources [
59]. In contrast, non-SOEs lack this natural advantage and must disclose more financial and nonfinancial information to obtain financial support. Therefore, fulfilling ESG responsibilities improves non-SOEs’ transparency and helps them gain support from governments, banks, and external stakeholders. Furthermore, SOEs often enjoy favorable policies regarding tax exemptions and land use for projects, thereby reducing their dependence on external customers and lowering their operational and financial risks to provide an advantageous position in the marketplace [
75]. Simultaneously, non-SOEs create a positive social image and enhance market competitiveness by fulfilling ESG responsibilities.
Third, because the market expectation that SOEs will fulfill their ESG responsibilities is already high, the contribution to corporate performance in ESG enhancement is relatively low. For non-SOEs, positive ESG practices enhances their societal reputation while simultaneously bolstering their overall performance, demonstrating the importance and effectiveness of fulfilling ESG responsibilities.
From the perspective of the corporate life cycle. In the growth stage, firms usually experience rapid development with large resource investments and active ESG management, which can help enterprises build market competitiveness and consumer trust [
76]. In the maturity stage, firms have stabilized their market position with stable cash flows [
67,
77]. Thus, by continuously improving ESG performance, firms can maintain a market leadership position [
78] and enhance their competitive advantage through improved efficiency and reputation [
79]. In the decline stage, complex internal and external environments cause firms to lack the intrinsic motivation to engage in ESG strategies, although this value is still significant. This suggests that, even in the decline stage of increased market and operational pressures, good ESG practices remain important in supporting firm value, helping firms remain resilient in the face of challenges or potentially underpinning transformation. This constitutes a novel finding in the context of related research.
From the perspective of market competition. Intense competition in a market strengthens the competitive advantage that firms can gain through ESG practices [
80]. Furthermore, a firm’s focus on ESG initiatives is critical in enhancing value creation, as stakeholders—including consumers, investors, and others, place increasing importance on corporate responsibility. These findings support the RBV, suggesting that ESG represents an important initiative through which firms can acquire critical resources. By engaging in ESG practices, firms gain access to scarce resources such as reputational capital [
17], social trust [
81], policy support [
82], and financing advantages [
18]. These resources are often difficult for competitors to imitate or substitute, thereby forming the basis for differentiation and competitive advantage.
6. Conclusions
This study explores how corporate innovation capability mediates the link between ESG performance and firm value. A literature review and empirical testing combination provides a comprehensive analytical framework. The principal conclusions can be encapsulated as follows: (1) ESG substantially improves firm value. (2) Corporate innovation capability is a mediating factor linking firms’ ESG to firm value. (3) The results across different types of corporate ownership structures are difference. Specifically, ESG has a stronger promotion effect on firm value enhancement in non-SOEs than in SOEs. (4) ESG performance positively affects the firm value of an enterprise in all three life cycle stages; however, this effect varies by stage. ESG performance promotes firm value more in the maturity stage. (5) The impact varies according to the degree of market competition intensity. The impact on overall firm value is more significant in the high-competition group. And the results of the robustness test provide additional confirmation of the reliability and consistency of the findings, which not only increases their academic value but also provides policymakers with a solid basis for promoting ESG practices.
6.1. Theoretical Contributions
From a theoretical perspective, our study makes several important contributions.
First, based on the RBV, our empirical results demonstrate that ESG significantly enhances firm value. This finding strengthens the understanding of the relationship between ESG and firm value. And corroborates the RBV proposition that competitive advantage arises from resources and capabilities that are valuable, rare, inimitable, and non-substitutable. More importantly, our study extends the RBV by showing that ESG can be conceptualized as a strategic resource that firms are able to mobilize and transform into economic outcomes. Therefore, ESG is not only an institutional constraint but, once integrated into corporate strategy, also a resource that supports sustained competitive advantage.
Second, based on the DCT, we reveal the mediating role of innovation capability in the ESG and firm value relationship. The results indicate that ESG promotes firm value by enhancing firms’ innovation capability. As a dynamic capability, innovation capability enables firms to effectively integrate and reconfigure ESG related inputs, thereby transforming ESG practices into market-recognized outcomes while also improving internal performance. This extends the DCT by showing that firms can reconfigure technological and market resources as well as sustainability driven resources, thereby broadening its boundaries to adapt to the ESG context.
Third, the study contributes to the measurement of innovation capability. Unlike previous studies that commonly use total patent counts or R&D expenditures as proxies, we construct a weighted patent index. This approach not only improves measurement accuracy but also better aligns with the dynamic capabilities perspective on knowledge integration and resource transformation, providing a transferable tool for future research.
Fourth, through heterogeneity analyses, we identify the boundary conditions of ESG’s effect. The results show that the positive impact of ESG on firm value is stronger for non-SOE, firms at mature stage, and firms operating in highly competitive markets. This suggests that the effect of ESG as a strategic resource is not homogeneous but contingent on firm characteristics and external environments, thus offering a more contextualized explanation of the ESG–firm value relationship.
Finally, based on a sample of Chinese A-share listed companies, this study extends the applicability of RBV and DCT to the emerging market context. It broadens the theoretical boundaries of both frameworks, enabling them to explain sustainability-driven sources of advantage in emerging markets.
6.2. Practical Contributions
From a managerial perspective, the findings offer valuable guidance into leveraging ESG advantages to promote sustainable corporate development.
First, managers should view ESG as a compliance imperative and a strategic enabler of innovation. Integrating ESG principles into core business strategies enables companies to unlock fresh avenues for innovation. This is particularly relevant in sectors where the focus on sustainability is rapidly gaining significance. By aligning strategic priorities with environmental, social, and governance considerations, firms can position themselves to capitalize on emerging trends and meet evolving market demands.
Second, the influence of ESG on organizational outcomes differs depending on the characteristics of firms and the intensity of market competition. Thus, managers should customize their ESG approaches to align with the unique attributes of their firms and the prevailing dynamics of the market. ESG strategies should also be adapted to a firm’s life cycle stage. Regulators have the ability to create incentive mechanisms that motivate organizations to integrate ESG initiatives. By enhancing managerial awareness and capitalizing on potential opportunities, companies can achieve superior performance outcomes.
6.3. Limiations
This study includes limitations that suggest avenues for future investigation. First, although robustness checks were conducted using Bloomberg ESG scores, our main analysis relies on Huazheng ESG data, which is specifically designed to reflect the institutional and market environment of the Chinese market. While this makes it suitable for our sample, it may limit the generalizability of the finding to other countries or regions that adopt different ESG rating systems. Future research could conduct cross-country comparisons. Second, it utilized the entire patent count to indicate a firm’s innovation capability, employing a specific weighted scoring method. Although this approach has some validity, future research could explore more dimensional innovation indicators to assess innovation capability more comprehensively. Third, this study examines ESG as an overall index without differentiating between environmental, social, and governance dimensions. Since each dimension may exert heterogeneous effects on firm value and innovation capability, future research could explore each ESG dimension in depth. By addressing these constraints, future research can yield a more profound and comprehensive knowledge of how enterprises and policymakers can effectively leverage ESG practices to foster sustainable development.