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Journal: Systems, 2025
Volume: 13
Number: 124
Article:
Directed Consumer-Generated Content (DCGC) for Social Media Marketing: Analyzing Performance Metrics from a Field Experiment in the Publishing Industry
Authors:
by
Eleni Ntousi, Chris Lazaris, Pavlina Katiaj and Anastasios Koukopoulos
Link:
https://www.mdpi.com/2079-8954/13/2/124
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