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Journal: Systems, 2025
Volume: 13
Number: 124

Article: Directed Consumer-Generated Content (DCGC) for Social Media Marketing: Analyzing Performance Metrics from a Field Experiment in the Publishing Industry
Authors: by Eleni Ntousi, Chris Lazaris, Pavlina Katiaj and Anastasios Koukopoulos
Link: https://www.mdpi.com/2079-8954/13/2/124

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