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Journal: Systems, 2025
Volume: 13
Number: 1114
Article:
Data-Driven Decision-Making in Marketing: A Systematic Literature Review of Emerging Themes and Research Gaps
Authors:
by
Rui Nunes Cruz and Albérico Travassos Rosário
Link:
https://www.mdpi.com/2079-8954/13/12/1114
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