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Information Behavior on Video on Demand Services: User Motives and Their Selection Criteria for Content

1
Department of Information Science, Heinrich Heine University Düsseldorf, D-40225 Düsseldorf, Germany
2
Department of Operations and Information Systems, University of Graz, A-8010 Graz, Austria
*
Author to whom correspondence should be addressed.
Information 2021, 12(4), 173; https://doi.org/10.3390/info12040173
Received: 18 March 2021 / Revised: 12 April 2021 / Accepted: 13 April 2021 / Published: 16 April 2021
Introduction. Are viewers of video-on-demand (VoD) services more intrinsically (i.e., preferentially self-determined) or extrinsically (i.e., externally determined) motivated when selecting movies and series? For extrinsic motivation, we distinguish between algorithmically generated suggestions from the services and personal recommendations from other users. Methods. We empirically investigated the information behavior on video streaming services of users from German-speaking countries with the help of an online survey (N = 1258). Results. Active VoD users watch videos online mainly on a daily basis. They are externally determined in the selection of their videos both by algorithmically generated recommendations from the systems and―to a higher extent―from personal suggestions from acquaintances, friends, and relatives. However, there is a clear indication that intrinsic motivation plays a major role in the selection of videos. Discussion. Users of VoD services move in a cycle between machine-generated recommendations, suggestions, and exchange of opinions from and with other people, and self-determined information behavior. View Full-Text
Keywords: video on demand; VoD services; information behavior; motivation; recommender systems; personal recommendations; intrinsic motivation; extrinsic motivation video on demand; VoD services; information behavior; motivation; recommender systems; personal recommendations; intrinsic motivation; extrinsic motivation
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MDPI and ACS Style

Gutzeit, J.; Dorsch, I.; Stock, W.G. Information Behavior on Video on Demand Services: User Motives and Their Selection Criteria for Content. Information 2021, 12, 173. https://doi.org/10.3390/info12040173

AMA Style

Gutzeit J, Dorsch I, Stock WG. Information Behavior on Video on Demand Services: User Motives and Their Selection Criteria for Content. Information. 2021; 12(4):173. https://doi.org/10.3390/info12040173

Chicago/Turabian Style

Gutzeit, Jennifer; Dorsch, Isabelle; Stock, Wolfgang G. 2021. "Information Behavior on Video on Demand Services: User Motives and Their Selection Criteria for Content" Information 12, no. 4: 173. https://doi.org/10.3390/info12040173

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