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Article

The Role of Social Media in Generation Y Travel Decision-Making Process (Case Study in Poland)

1
Management Institute, Warsaw University of Life Sciences (WULS), Nowoursynowska 166 St., 02-787 Warsaw, Poland
2
LOT Team sp. Z o.o, 17 Stycznia 43 St, 02-146 Warszawa, Poland
*
Author to whom correspondence should be addressed.
Information 2020, 11(8), 396; https://doi.org/10.3390/info11080396
Received: 6 July 2020 / Revised: 1 August 2020 / Accepted: 10 August 2020 / Published: 15 August 2020
Technological development at the turn of the 20th and 21st centuries determined the possibilities of communication. Internet access has resulted in the rapid development of social media, bringing together users from around the world. Social media affect all aspects of human life, including leisure and tourism. The article focuses on the element of this influence, namely the selection of tourist destinations made by Generation Y. It presents the influence of social media on consumer choices in tourism and the specificity of tourist products. The main purpose of the study was to indicate the most commonly used social media in the process of selecting a tourist destination and implementing the journey by Generation Y. The analysis of research results shows the important place of social media in the life of Generation Y. They mostly trust materials shared in social media, although they are aware of it coloring reality, and sharing impressions from tourist destinations is per se the purpose of the trip. Facebook, YouTube, and Instagram are the most used social media for Generation Y. It was also important to define the purpose of activity in social media (SM). Studies have shown the emergence of goals not yet declared among young SM users. One of the main goals of a trip is to report and share travel content in social media. The survey method and the analysis of the literature and available reports were used. A diagnostic survey was conducted among Polish SM users, who are considered representatives of Generation Y. The survey was conducted using the CAWI (Computer-Assisted Web Interviews) method. The subject requires further empirical research. View Full-Text
Keywords: social media; Generation Y; Internet; tourist destinations; communication; Polish social media users social media; Generation Y; Internet; tourist destinations; communication; Polish social media users
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MDPI and ACS Style

Werenowska, A.; Rzepka, M. The Role of Social Media in Generation Y Travel Decision-Making Process (Case Study in Poland). Information 2020, 11, 396. https://doi.org/10.3390/info11080396

AMA Style

Werenowska A, Rzepka M. The Role of Social Media in Generation Y Travel Decision-Making Process (Case Study in Poland). Information. 2020; 11(8):396. https://doi.org/10.3390/info11080396

Chicago/Turabian Style

Werenowska, Agnieszka, and Maciej Rzepka. 2020. "The Role of Social Media in Generation Y Travel Decision-Making Process (Case Study in Poland)" Information 11, no. 8: 396. https://doi.org/10.3390/info11080396

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