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Volume 11
Issue 5
10.3390/info11050242
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Article

Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?

by
Bartosz Wawrowski
and
Iwona Otola
*
Faulty of Management, Czestochowa University of Technology, Dąbrowskiego 69, 42-201 Częstochowa, Poland
*
Author to whom correspondence should be addressed.
Information 2020, 11(5), 242; https://doi.org/10.3390/info11050242
Submission received: 27 March 2020 / Revised: 24 April 2020 / Accepted: 28 April 2020 / Published: 30 April 2020
(This article belongs to the Special Issue Knowledge Management, Trust and Communication in the Era of Social Media)
Versions Notes

Abstract

Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of utilizing social media marketing by a creative company dealing with the production of computer games. The authors have attempted to analyze selected elements of computer game promotion opted for by the CD Projekt Capital Group. As of currently, The Witcher game is a product that is well known and highly appreciated all over the world. Nevertheless, its promotion has required the utilization of a proper marketing strategy, based on social media-specific tools.
Keywords: computer games; creative companies; social media marketing computer games; creative companies; social media marketing

Share and Cite

MDPI and ACS Style

Wawrowski, B.; Otola, I. Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games? Information 2020, 11, 242. https://doi.org/10.3390/info11050242

AMA Style

Wawrowski B, Otola I. Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games? Information. 2020; 11(5):242. https://doi.org/10.3390/info11050242

Chicago/Turabian Style

Wawrowski, Bartosz, and Iwona Otola. 2020. "Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?" Information 11, no. 5: 242. https://doi.org/10.3390/info11050242

APA Style

Wawrowski, B., & Otola, I. (2020). Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games? Information, 11(5), 242. https://doi.org/10.3390/info11050242

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