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The Usage of Smartphone and Mobile Applications from the Point of View of Customers in Poland

Digital Media: Empowerment and Equality

Institute of Economics and Finance, Warsaw University of Life Sciences—SGGW, 02-787 Warsaw, Poland
Department of Management Science & Information Systems, Oklahoma State University, Stillwater, OK 74078, USA
Management Institute, Warsaw University of Life Sciences—SGGW, 02-787 Warsaw, Poland
Department of Marketing, National Chung Hsing University, Taichung City 402, Taiwan
Author to whom correspondence should be addressed.
Information 2020, 11(4), 225;
Received: 13 March 2020 / Revised: 3 April 2020 / Accepted: 15 April 2020 / Published: 18 April 2020
This study investigated the use of digital media, specifically social media technologies, in the workplace in Taiwan. The data for this study were collected through an online survey. Participants responded to questions asking whether social technologies could be a source of empowerment, leading to equality. Respondents included female and male employees. The findings reveal that both genders use social technology platforms for business support, experience benefits, and believe that these technologies could provide empowerment for success. Detailed results are reported in this paper, including a comparative analysis. The differences between women and men using Facebook and YouTube were significant. Women in Taiwan have a higher awareness of the benefits of social technologies, specifically Facebook, when used for business support and empowerment. This paper reveals a comparison between the attitudes of women and men when using social technologies and investigates the realization of the economic empowerment component. View Full-Text
Keywords: digital media; empowerment; equality; Taiwan digital media; empowerment; equality; Taiwan
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MDPI and ACS Style

Mądra-Sawicka, M.; Nord, J.H.; Paliszkiewicz, J.; Lee, T.-R. Digital Media: Empowerment and Equality. Information 2020, 11, 225.

AMA Style

Mądra-Sawicka M, Nord JH, Paliszkiewicz J, Lee T-R. Digital Media: Empowerment and Equality. Information. 2020; 11(4):225.

Chicago/Turabian Style

Mądra-Sawicka, Magdalena, Jeretta H. Nord, Joanna Paliszkiewicz, and Tzong-Ru Lee. 2020. "Digital Media: Empowerment and Equality" Information 11, no. 4: 225.

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