Next Article in Journal
A Hierarchical Decision-Making Method with a Fuzzy Ant Colony Algorithm for Mission Planning of Multiple UAVs
Next Article in Special Issue
Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?
Previous Article in Journal
Adversarial Hard Attention Adaptation
Previous Article in Special Issue
The Usage of Smartphone and Mobile Applications from the Point of View of Customers in Poland
Article

Digital Media: Empowerment and Equality

1
Institute of Economics and Finance, Warsaw University of Life Sciences—SGGW, 02-787 Warsaw, Poland
2
Department of Management Science & Information Systems, Oklahoma State University, Stillwater, OK 74078, USA
3
Management Institute, Warsaw University of Life Sciences—SGGW, 02-787 Warsaw, Poland
4
Department of Marketing, National Chung Hsing University, Taichung City 402, Taiwan
*
Author to whom correspondence should be addressed.
Information 2020, 11(4), 225; https://doi.org/10.3390/info11040225
Received: 13 March 2020 / Revised: 3 April 2020 / Accepted: 15 April 2020 / Published: 18 April 2020
This study investigated the use of digital media, specifically social media technologies, in the workplace in Taiwan. The data for this study were collected through an online survey. Participants responded to questions asking whether social technologies could be a source of empowerment, leading to equality. Respondents included female and male employees. The findings reveal that both genders use social technology platforms for business support, experience benefits, and believe that these technologies could provide empowerment for success. Detailed results are reported in this paper, including a comparative analysis. The differences between women and men using Facebook and YouTube were significant. Women in Taiwan have a higher awareness of the benefits of social technologies, specifically Facebook, when used for business support and empowerment. This paper reveals a comparison between the attitudes of women and men when using social technologies and investigates the realization of the economic empowerment component. View Full-Text
Keywords: digital media; empowerment; equality; Taiwan digital media; empowerment; equality; Taiwan
Show Figures

Figure 1

MDPI and ACS Style

Mądra-Sawicka, M.; Nord, J.H.; Paliszkiewicz, J.; Lee, T.-R. Digital Media: Empowerment and Equality. Information 2020, 11, 225. https://doi.org/10.3390/info11040225

AMA Style

Mądra-Sawicka M, Nord JH, Paliszkiewicz J, Lee T-R. Digital Media: Empowerment and Equality. Information. 2020; 11(4):225. https://doi.org/10.3390/info11040225

Chicago/Turabian Style

Mądra-Sawicka, Magdalena, Jeretta H. Nord, Joanna Paliszkiewicz, and Tzong-Ru Lee. 2020. "Digital Media: Empowerment and Equality" Information 11, no. 4: 225. https://doi.org/10.3390/info11040225

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop