Next Article in Journal
The Effects of Social Media on Sporting Event Satisfaction and Word of Mouth Communication: An Empirical Study of a Mega Sports Event
Previous Article in Journal
A Systematic Review of the Multi-Resolution Modeling (MRM) for Integration of Live, Virtual, and Constructive Systems
Previous Article in Special Issue
Information Application of the Regional Development: Strategic Couplings in Global Production Networks in Jiangsu, China
Open AccessArticle

Perspectives of Platform Operators, Content Producers, and Information Receivers toward Health and Fitness Apps

1
Graduate Institute of Sport, Leisure and Hospitality Management, National Taiwan Normal University, Taipei 106, Taiwan
2
College of Modern Management, Yango University, Fuzhou 350015, China
*
Author to whom correspondence should be addressed.
Information 2020, 11(10), 481; https://doi.org/10.3390/info11100481
Received: 10 September 2020 / Revised: 10 October 2020 / Accepted: 11 October 2020 / Published: 14 October 2020
(This article belongs to the Special Issue Selected Papers from IIKII 2020 Conferences)
The interactive mechanism among platform operators, content producers, and information receivers is increasingly complex in human–computer symbiosis. The purpose of this study is to identify the interactive value among platform operators, content producers, and information receivers with regard to information through the health and fitness apps by adopting an advanced Analytic Hierarchy Process (AHP) method derived from professional perspectives of app users and operators, key opinion leaders, scholars, and officers. The AHP method was allocated weightings to the evaluation criteria from the twelve panelists from three groups of platform operators, content producers, and information receivers. After focus group interviews were conducted, four dimensions and twelve sub-dimensions of the initial health and fitness apps were obtained as follows: Content category: Monitoring, exercise, journaling, and sleeping; (2) User reviews: Fuctionality, interactivity, and criticism; (3) Content updates: New feature, correctness, and new language; (4) Platform terms: Privacy, accuracy, ownership, and right of use. The study integrated the panelists’ opinions toward health and fitness apps and analyzed the weight of each indicator according to their importance by Power Choice V2.5. The results revealed that the weights of dimensions of health and fitness apps were sorted by content category, user review, platform terms, and content update, as well as that the weights of the top six sub-dimensions were followed: monitoring, exercise, functionality, interactivity, privacy, and accuracy. Content producers suggested increasing the popularity of their products by adding new features, whereas information receivers preferred to correct problems. Content producers and information receivers graded platform terms as less essential, whereas platform operators rated platform terms higher. This study can contribute to assisting the health and fitness industry and the overall strategic operative process by identifying how the effectiveness in the procedures, estimative process, and cost-down can enhance competitiveness to further improve users experience and satisfaction. View Full-Text
Keywords: analytic hierarchy process (AHP); health and fitness apps; platform ecosystem analytic hierarchy process (AHP); health and fitness apps; platform ecosystem
Show Figures

Figure 1

MDPI and ACS Style

Li, C.; Lee, C.-W.; Huang, T.-C.; Lai, W.-S. Perspectives of Platform Operators, Content Producers, and Information Receivers toward Health and Fitness Apps. Information 2020, 11, 481.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Search more from Scilit
 
Search
Back to TopTop