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What Message Characteristics Make Social Engineering Successful on Facebook: The Role of Central Route, Peripheral Route, and Perceived Risk

Information Technology Division, Institute of Public Administration, Riyadh 11141, Saudi Arabia
Information 2019, 10(6), 211; https://doi.org/10.3390/info10060211
Received: 14 February 2019 / Revised: 3 June 2019 / Accepted: 10 June 2019 / Published: 13 June 2019
(This article belongs to the Special Issue Insider Attacks)
Past research suggests that the human ability to detect social engineering deception is very limited, and it is even more limited in the virtual environment of social networking sites (SNS) such as Facebook. At the organizational level, research suggests that social engineers could succeed even among those organizations that identify themselves as being aware of social engineering techniques. This may be partly due to the complexity of human behaviors in failing to recognize social engineering tricks in SNSs. Due to the vital role that persuasion and perception play on users’ decision to accept or reject social engineering tricks, this paper aims to investigate the impact of message characteristics on users’ susceptibility to social engineering victimization on Facebook. In doing so, we investigate the role of the central route of persuasion, peripheral route of persuasion, and perceived risk on susceptibility to social engineering on Facebook. In addition, we investigate the mediation effects between the explored factors, and whether there is any relationship between the effectiveness of them and users’ demographics. View Full-Text
Keywords: social engineering; deception; argument quality; persuasion; Facebook; Elaboration Likelihood Model social engineering; deception; argument quality; persuasion; Facebook; Elaboration Likelihood Model
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Algarni, A. What Message Characteristics Make Social Engineering Successful on Facebook: The Role of Central Route, Peripheral Route, and Perceived Risk. Information 2019, 10, 211.

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