Next Article in Journal
Characterisation of Castor (Ricinus communis L.) Seed Quality Using Fourier Transform Near-Infrared Spectroscopy in Combination with Multivariate Data Analysis
Next Article in Special Issue
The Role of Localized Agri-Food Systems in the Provision of Environmental and Social Benefits in Peripheral Areas: Evidence from Two Case Studies in Italy
Previous Article in Journal
An Overview of the Post-Harvest Grain Storage Practices of Smallholder Farmers in Developing Countries
Previous Article in Special Issue
Market, Policies and Local Governance as Drivers of Environmental Public Benefits: The Case of the Localised Processed Tomato in Northern Italy
 
 
Search for Articles:
Title / Keyword
Author / Affiliation
Journal
Article Type
 
 
Advanced Search
 
Section
Special Issue
Volume
Issue
Number
Page
 
Journals
Agriculture
Volume 8
Issue 4
10.3390/agriculture8040058
agriculture-logo
Submit to this Journal Review for this Journal Edit a Special Issue
► Article Menu

Article Menu

share announcement question_answer thumb_up
...
textsms
...
Article

Bringing the Consumer Back in—The Motives, Perceptions, and Values behind Consumers and Rural Tourists’ Decision to Buy Local and Localized Artisan Food—A Swedish Example

by
Paulina Rytkönen
1,*,
Madeleine Bonow
2,
Chloe Girard
2 and
Håkan Tunón
3
1
School of Social Sciences, Department of Business Administration, Södertörn University, SE-14189 Huddinge, Sweden
2
School of School of Natural Sciences, Environment and Technology, Department of Environmental Studies, Södertörn University, SE-14189 Huddinge, Sweden
3
Swedish Biodiversity Centre, Swedish University of Agricultural Sciences, P.O. Box 7016, SE-75007 Uppsala, Sweden
*
Author to whom correspondence should be addressed.
Agriculture 2018, 8(4), 58; https://doi.org/10.3390/agriculture8040058
Received: 7 March 2018 / Revised: 6 April 2018 / Accepted: 12 April 2018 / Published: 16 April 2018
(This article belongs to the Special Issue Localized Agrifood Systems: Governance, Market, and Environmental Issues)
View Full-Text Download PDF
Browse Figures

Abstract

This article highlights the motivational factors behind consumers’ and tourists’ decisions to buy local artisan cheese in Jämtland (Sweden). Empirically, the case itself diverts from the typical Franco-Mediterranean case in which both the actions of producers and consumers are embedded in historical, long-term culinary traditions and territorial features, nor is it the typical farmers’ market or another market-driven direct produce system. The main purpose is to shed light on the motivational factors behind the purchasing decision of consumers and tourists by studying the attributes that consumers embody in the products. The article is based on two consumer surveys/short interviews, the first conducted in June 2012 and the second in February 2017. The results were tested against/related to the wider local food discussion conceptualized through four types of attributes. Namely, intrinsic and extrinsic attributes; post-modernity and environmental attributes; geographical and territorial attributes; and local and rural development attributes. The results in this article clearly show that consumers value a combination of different attributes from both market-driven direct produce systems and close typicity systems. Therefore, the construction of proximity from the point of view of the consumer can be derived from a complex set of attributes and motivational factors not normally highlighted in the localized food discussion. View Full-Text
Keywords: proximity; consumers’ motivational factors; local food systems; localized food systems; typicity; food attributes; close typicity food system proximity; consumers’ motivational factors; local food systems; localized food systems; typicity; food attributes; close typicity food system
►▼ Show Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
SciFeed

Share and Cite

MDPI and ACS Style

Rytkönen, P.; Bonow, M.; Girard, C.; Tunón, H. Bringing the Consumer Back in—The Motives, Perceptions, and Values behind Consumers and Rural Tourists’ Decision to Buy Local and Localized Artisan Food—A Swedish Example. Agriculture 2018, 8, 58. https://doi.org/10.3390/agriculture8040058

AMA Style

Rytkönen P, Bonow M, Girard C, Tunón H. Bringing the Consumer Back in—The Motives, Perceptions, and Values behind Consumers and Rural Tourists’ Decision to Buy Local and Localized Artisan Food—A Swedish Example. Agriculture. 2018; 8(4):58. https://doi.org/10.3390/agriculture8040058

Chicago/Turabian Style

Rytkönen, Paulina, Madeleine Bonow, Chloe Girard, and Håkan Tunón. 2018. "Bringing the Consumer Back in—The Motives, Perceptions, and Values behind Consumers and Rural Tourists’ Decision to Buy Local and Localized Artisan Food—A Swedish Example" Agriculture 8, no. 4: 58. https://doi.org/10.3390/agriculture8040058

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Metrics

Article Access Map by Country/Region

1
Back to TopTop