2.2. Agricultural Green Transformation and the Development of New Quality Productive Forces
Based on the fundamental connotation of new quality productive forces in agriculture, the goal of digital transformation is to improve short-term efficiency to foster these new productive forces, while the aim of green transformation is to realize their environmental sustainability attributes. The essence of agricultural green transformation lies in the application of green technologies to utilize natural resources efficiently and rationally, reducing the negative externalities of agricultural production. Through a sustainable technological system composed of low-carbon agricultural technologies and ecological recycling methods, it overcomes the limitations of traditional agricultural techniques, shifts away from high-consumption and high-pollution development models, builds a green and low-carbon agricultural industrial chain, and establishes a high-tech, high-efficiency, high-quality, and environmentally friendly production system. These transformations jointly enhance green total factor productivity (GTFP) and advance the development of new quality productive forces in agriculture [
19]. At the same time, the concept of GTFP has become a central analytical framework for evaluating environmentally sustainable growth [
20]. In this framework, agricultural productivity is assessed by incorporating both economic output and environmental performance, thereby providing a more comprehensive understanding of sustainable efficiency. Studies on agricultural eco-efficiency, such as those by Staniszewski & Matuszczak [
21], have further emphasized that achieving eco-efficient agriculture requires optimizing the use of natural resources, minimizing environmental externalities, and integrating ecological sustainability into productivity evaluation. These theoretical perspectives collectively underpin the understanding of how agricultural greening fosters the development of new quality productive forces, linking productivity enhancement with ecological sustainability.
Unlike agricultural digital transformation, green transformation tends to have more clearly defined objectives. Through agricultural green transformation, sustainable agricultural production can be achieved, thereby meeting the green development goals that are essential to new quality productive forces in agriculture.
2.3. The Impact of the Synergistic Effects of Agricultural Digitalization and Greening on New Quality Productive Forces
New quality productive forces represent a significant facet of advanced productivity, stemming from revolutionary advancements in technology, innovative resource allocation, and comprehensive industrial transformation and upgrading. This concept encapsulates the optimization of labour, materials, and tools, emphasizing enhanced total factor productivity as its core tenet [
22]. From a theoretical perspective, new quality productive forces can be viewed as an evolutionary extension of classical total factor productivity (TFP), incorporating both the efficiency dimension of green productivity and the innovation-driven mechanism of digital transformation [
23]. Traditional TFP emphasizes output gains from technological progress, whereas green TFP frameworks integrate environmental constraints and ecological efficiency into productivity measurement. In this study, agricultural new quality productive forces are conceptualized as the combined outcome of technological innovation, ecological optimization, and resource reconfiguration. Therefore, the digital–green synergy provides a theoretical and practical foundation for enhancing ANQPFs through two channels: efficiency improvement and innovation activation.
Both agricultural digital transformation and green transformation are intrinsic requirements for developing new quality productive forces in agriculture. New quality productive forces are driven by deep industrial transformations and upgrades, revolutionary technological breakthroughs, and innovative configurations of production factors. Although digital and green transformations differ significantly in terms of connotation and characteristics, they share a common underlying logic as transformation processes—namely, an emphasis on innovation—thus providing a basis for synergy [
24].
From the perspective of synergy theory, digitalization and greening exist within the complex system of developing new agricultural productive forces, where the components of both subsystems must continually integrate to generate synergy and drive the growth of new productive forces.
Specifically, the logic of dual transformation synergy lies not only in achieving a win-win outcome for economic and ecological benefits but also in the deep integration of development factors, thereby advancing new quality productive forces in agriculture through a balance of development and protection, ultimately contributing to the construction of an agricultural powerhouse [
25].
In summary, studies have preliminarily shown that both agricultural digital and green transformations play critical empowering roles in fostering new quality productive forces, with regional-level evidence partially revealing the relationship between the two transformation processes. At the same time, current policies and the literature emphasize the need to explore, from an industrial level, how the “dual transformation” in agriculture can empower new quality productive forces. However, research still reveals significant gaps in this area.
First, although studies have highlighted the importance of synergy between digital and green transformations for the development of new productive forces, the literature has not clearly explained the internal mechanisms of this process. Second, most current research on “dual transformation” focuses on the regional level, and further clarification of the specific connotations and operational logic of dual transformation from the perspective of the agricultural industry is needed. Finally, the research lacks systematic strategic guidance and process interpretation with regard to how to realize the dual transformation of digitalization and greening to empower new productive forces in agriculture. Therefore, this paper aims to address the core research question of “how to enhance the effectiveness of synergistic digital–green transformation in agriculture to develop new quality productive forces” by applying synergy empowerment theory to open the “black box” of how the dual transformation empowers the development of new productive forces in the agricultural sector.
Traditional economic theory suggests that rapid economic growth often comes at the expense of excessive resource consumption and environmental degradation [
26], However, digital and green transformations offer a pathway to break this pattern.
On the one hand, digital technologies improve production efficiency and optimize resource allocation, thereby reducing energy consumption and emissions per unit of output and achieving simultaneous increases in economic and ecological benefits [
27]. On the other hand, green transformation emphasizes reducing pollution and resource consumption at the source, and promoting mutual reinforcement between economic growth and environmental protection through the adoption of advanced technologies such as clean energy and digital platforms.
This transformation model aligns not only with the concept of sustainable development but also with the requirements for cultivating new quality productive forces. Especially in the development of traditional industries, upgrading through the application of digital and green technologies for high-end, intelligent, and green transformation can significantly increase new quality productive forces in agriculture [
28]. Thus, the following hypothesis is proposed:
H1. The synergistic transformation of agricultural digitalization and greening can promote the development of new quality productive forces.
In the context of rapid digital economic development, the synergy between digitalization and greening has become a key factor in developing new quality productive forces. This synergy optimizes and unleashes the multiplier effect of empowerment in advancing new quality productive forces in agriculture [
29]. The essence of new quality productive forces lies in their advancement, with innovation being the core driving force. The synergy of digital and green transformations—through their deep integration—embodies the innovation-driven development concept. This synergy addresses the needs of new quality productive forces for high technology, high efficiency, and high quality by driving industrial upgrading, revolutionary technological breakthroughs, and optimized resource allocation. This synergistic development model is not only a theoretical necessity but also a practical lever, laying a solid foundation for exploring new paradigms of future economic development. Therefore, this paper analyses the internal transmission logic of how the synergy of agricultural digitalization and greening promotes new quality productive forces in three dimensions: industry, technology, and resources.
First, in terms of the industrial structure, the synergy between digitalization and greening fosters new quality productive forces by optimizing the agricultural industrial structure. Compared with traditional productivity, the cultivation of new agricultural quality productive forces places greater emphasis on restructuring the agricultural industry and extending the value chain. This emphasis is achieved through the deep integration of digitalization and greening by fostering new agricultural business entities, innovating industrial forms, and expanding industrial chains, thereby driving agriculture towards intelligent and diversified upgrading [
30]. The synergy between digitalization and greening drives structural transformation, forming new industrial forms. Through digital transformation, agricultural production methods are modernized, promoting the green upgrading of the agricultural industrial structure, accelerating the cultivation of new agricultural business entities, and empowering new quality productive forces. Specifically, synergy empowers agricultural green development through digital technologies, leveraging the multiplier effect of the internet, big data, and other tools. As a result, new agricultural industries such as smart agriculture and rural tourism have emerged. These emerging industrial models are characterized by high added value, low energy consumption, and controlled pollution. Moreover, by extending the multifunctionality of agriculture, these models broaden the industrial dimension of green development and generate a compound effect of factor agglomeration and industrial synergy, thus building a sustainable industrial support system for new quality productive forces in agriculture.
Second, technological innovation plays a crucial role in the synergy of agricultural digitalization and greening, and it is a core component of new quality productive forces in agriculture [
31]. The synergistic combination of digital and green technologies breaks the linear iteration logic of single technologies and forms a symbiotic technology system [
32], facilitating revolutionary breakthroughs that advance agricultural production. This process not only improves agricultural productivity but also significantly reduces environmental pollution and degradation, promotes low-carbon agricultural practices, and fosters the development of new quality productive forces. Specifically, the key mechanism through which digital and green technologies empower agricultural new quality productive forces lies in their spillover and diffusion into the agricultural sector [
33]. These outcoms occur through digitalization, networking, and intelligent approaches that comprehensively promote the development of rural economies and societies by improving quality and efficiency across multiple fields, levels, and scenarios. This promotion helps to build a digital resource-sharing model for green agricultural production [
34], facilitates the reduction and efficiency improvement of inputs such as fertilizers and pesticides [
35], and accelerates the integration of digital and green technologies with rural and agricultural development. It enhances total factor productivity across diverse agricultural actors and promotes the formation and advancement of new quality productive forces in agriculture.
Third, regarding resource allocation, efficient allocation plays a significant role in upgrading agricultural production methods and is vital for developing new quality productive forces in agriculture [
36]. On the one hand, the synergy between digitalization and greening promotes the establishment of digital infrastructure in agriculture and widespread internet adoption It reduces information asymmetry in agricultural factor markets, fosters effective market competition, and facilitates the efficient supply-demand allocation of agricultural resources. On the other hand, data resources generated through agricultural digitalization are integrated with other production factors. Through the multiplier effect of data [
37], such resources improve the efficiency of green agricultural production and drive the growth of new quality productive forces. On this basis, the following hypotheses are proposed. This paper presents a mechanism map to illustrate the relationship between Digital–Green Synergy and Agricultural New Quality Productive Forces, as shown in
Figure 1.
H2a. Digital–green synergy empowers new quality productive forces in agriculture through industrial structure upgrades.
H2b. Digital–green synergy empowers new quality productive forces in agriculture through technological innovation.
H2c. Digital–green synergy empowers new quality productive forces in agriculture through optimized resource allocation.