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Vaccination as a Control Tool in Bovine Tuberculosis: Social Media Monitoring to Assess Public Response to Government Policy Development and Implementation

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School of Veterinary Medicine, VSM Building, University of Surrey, Daphne Jackson Road, Guildford, Surrey GU2 7AL, UK
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Vaccine Confidence Project, London School of Hygiene & Tropical Medicine, Keppel St, Bloomsbury, London WC1E 7HT, UK
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School of Biosciences and Medicine, Edward Jenner Building, University of Surrey, Guildford, Surrey GU2 7XH, UK
*
Author to whom correspondence should be addressed.
Academic Editor: Ralph J. DiClemente
Vaccines 2021, 9(4), 314; https://doi.org/10.3390/vaccines9040314
Received: 4 February 2021 / Revised: 16 March 2021 / Accepted: 19 March 2021 / Published: 29 March 2021
(This article belongs to the Section Vaccines and Society)
Vaccine hesitancy does not only concern human vaccines but incorporates One Health policies also; including vaccination of cattle and badgers as part of the government’s bovine tuberculosis eradication strategy for England. Both digital and social media can propagate healthcare misinformation and thus affect vaccine policy support. The use of social media monitoring to understand real-time public perceptions of One Health policies is crucial to identify misinformation and address public concerns appropriately to achieve successful policy implementation. Digital and social media data surrounding two government announcements regarding the bovine tuberculosis eradication strategy for England were collected and screened using the Meltwater media monitoring platform. Communication patterns were studied using InfraNodus. Twitter analysis was conducted to identify key influencers, public engagement, and trending communications. Online social media activity increased rapidly after each announcement. Initially, badger culling took primary public concern and major influencers were identified. Cattle vaccination dominated discussion after the second announcement, with public perception being influenced by increased online activity from news sites, animal welfare charities, governmental bodies, and medical professionals. The greatest ambiguity towards the strategy was detected within farming communities, with the main disparity existing between cattle vaccination and badger culling opinions. Social media monitoring has potential use in surveying public perception of government policy, both prior to, and after implementation to identify and address areas of miscommunication and misinformation to improve public support for One Health policies. View Full-Text
Keywords: badger; cattle; cull; media monitoring; policy; tuberculosis; vaccination badger; cattle; cull; media monitoring; policy; tuberculosis; vaccination
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MDPI and ACS Style

Dicks, F.; Marks, T.; Karafillakis, E.; Chambers, M.A. Vaccination as a Control Tool in Bovine Tuberculosis: Social Media Monitoring to Assess Public Response to Government Policy Development and Implementation. Vaccines 2021, 9, 314. https://doi.org/10.3390/vaccines9040314

AMA Style

Dicks F, Marks T, Karafillakis E, Chambers MA. Vaccination as a Control Tool in Bovine Tuberculosis: Social Media Monitoring to Assess Public Response to Government Policy Development and Implementation. Vaccines. 2021; 9(4):314. https://doi.org/10.3390/vaccines9040314

Chicago/Turabian Style

Dicks, Frederika, Tatjana Marks, Emilie Karafillakis, and Mark A. Chambers. 2021. "Vaccination as a Control Tool in Bovine Tuberculosis: Social Media Monitoring to Assess Public Response to Government Policy Development and Implementation" Vaccines 9, no. 4: 314. https://doi.org/10.3390/vaccines9040314

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