This paper examines the role of demand response aggregators in minimizing the cost of electricity generation by distribution utilities in a day-ahead electricity market. In this paper, 2500 standard South African homes are considered as end users. Five clusters (and aggregators) are considered with 500 homes in each cluster. Two cases are analysed: (1) Utilization of renewable energy sources (RES) is implemented by the distribution supply operator (DSO), where it meets excess demand for end users during peak hours by purchasing electricity from the renewable sources of the energy market, and (2) Utilization of RES is implemented by end users alone, and it is assumed that every household has one plug-in electric vehicle (PEV). The aggregators then compete with each other for the most cost-effective energy usage profile; the aggregator with the least energy demand wins the bid. In both cases, energy pricing is estimated according to the day-ahead energy market. A typical day during winter in Johannesburg is considered for the simulation using a genetic algorithm (GA). Results obtained demonstrate the effectiveness of demand response aggregators in maximizing the benefits on both sides of the electricity supply chain.
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