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Journal: Administrative SciencesVolume: 6Number: 5
Article: Advertising between Archetype and Brand Personality
  • Authors:
  • Clemens Bechter1,*,
  • Giorgio Farinelli2 and
  • Rolf-Dieter Daniel3
  • et al.
Link: https://www.mdpi.com/2076-3387/6/2/5

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