Millennial Leaders’ Preferences for Leadership Development: A Qualitative Analysis
Abstract
:1. Introduction
- What their leadership journey has been like.
- Their past leadership development and training, including future preferences.
- Current leadership behaviours they display and the leadership behaviours they view as effective.
- Specific leadership styles to guide how they lead and want to be led.
2. Theoretical Framework
3. Materials and Methods
3.1. Research Design
3.2. Sampling and Research Participants
3.3. Data Collection
3.4. Strategies to Ensure Data Integrity
3.5. Data Analysis
3.5.1. Demographic Data
3.5.2. Quantitative Analysis
3.5.3. Qualitative Analysis
4. Findings
4.1. Demographic Data
4.2. Quantitative Data
4.3. Qualitative Data
5. Discussion
6. Conclusions
- Structured mentorship programmes,
- On-the-job training and experiential learning opportunities,
- Soft skills training,
- Comprehensive induction courses,
- Formal qualifications and accreditation,
- Ongoing development opportunities with an entrepreneurial mindset,
- Interactive digital audiovisual- and video-based learning, including gamification and simulation,
- Online remote access to learning.
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
Appendix A
Introduction I am Carolyn Easton. You responded to my invite, and I am very appreciative that you volunteered to talk to me. I am currently doing research on millennial leaders and their leadership development needs and you are well suited to assist me on this. Thank you again. I would like to record your views on millennial leaders. Your responses would be anonymous, and if you now feel too uncomfortable to talk to me, you are free not to participate. Also, should you at a later stage wish to abandon the interview, you are also free to do so. The interview will take about 45 to 60 min and I have 23 questions to pose to you. Any questions before we start? Demographics of respondent Firstly, we need to check if you fall within the Millennial age group. Were you born before 1980? [If respondent answers yes, terminate the interview in a friendly manner]. [Observe the gender and the race of the respondent and document it]. [If it is difficult to determine the gender and race, ask the following questions]. To what race group, if any, would you say you belong to? What is your gender identification? Study questions Topic—your leadership journey Q1: How long have you been in a leadership role? Q2: Tell me about your leadership journey so far. [This could lead to a chronological reflection. Follow this up with a question on definitive moments in the respondent’s leadership journey]. Q3: What shaped you most as a leader? [Probe further on this question and ask the following question] Q4: Did you attend any training which influenced your style of leading? Q5: What did this this/they teach you and was the training in the form of mentorship or coaching? Topic—Leadership development and training Q6: Please can you specify or explain what part your employer has played in your leadership journey. Q7: What aspects, if any, of your leadership development or training provided by your employer been satisfactory? Q8: Why is this? Q9: What would you like included in your leadership development or training by your employer? [For Q10 to Q13, the researcher to display template to participant of below rating scales] Q10: On a scale of 1 to 10, with 1 being least important and 10 being most important, how necessary is it for you that the training be available via online and mobile audiovisual platforms, including video-based learning? Q11: On a scale of 1 to 10, with 1 being least important and 10 being most important, is gamification and/or computer simulation a preferred way of learning for you? Q12: On a scale of 1 to 10, with 1 being least important and 10 being most important, how necessary is it for you that the training be done on a micro-learning (small bite learning) basis? Q13: On a scale of 1 to 10, with 1 being least important and 10 being most important, how necessary is it for you that you have remote access to the training? Topic—Leadership behaviours Q14: What behaviours do you display as a leader? Q15: Which leadership behaviour do you think makes you effective as a leader? Q16: Which leadership behaviour do you think you should display to be a better leader? In my study, we refer to the multi-generational workforce as comprising of three generations, namely, millennials (born between 1980 and 1999), Generation X (born between 1965 and 1979), and the oldest generation, baby boomers (born between 1946 and 1964). [Share your screen with the participant] Q17: What type of leadership behaviour do you think is displayed by older leaders, leaders from earlier generations? Q18: How valuable is such behaviour in motivating employees such as yourself? Q19: Which leadership behaviour do you think your subordinates view as effective? Topic—Leadership styles In my study, we looked at four different leadership styles (LS) or leadership behaviours, characteristics, and traits shown by leaders: [provide participant with card showing the below definition of LS and numbering the LS]
Q21: How would you like to be led when looking at these leadership styles? Q22: How are you currently led when looking at these leadership styles? I would like to now share with you what I found in the first part of my study. That research showed that millennial leaders display more empowering and transformational leadership behaviour and less directive and transactional leadership behaviour. Q23: Would you agree with this when looking at yourself as a millennial leader? Thank you for your time, I have no further questions. |
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Participant | Year Born | Age (Years) | Gender | Race | Leadership Role Tenure (Years) | Branch Manager Tenure (Years) |
---|---|---|---|---|---|---|
ML1 | 1981 | 42 | Male | African | 14 | 10 |
ML2 | 1985 | 38 | Female | African | 8 | 6 |
ML3 | 1985 | 38 | Female | African | 7 | 5 |
ML4 | 1986 | 37 | Female | African | 9 | 7 |
ML5 | 1980 | 43 | Male | African | 16 | 7 |
ML6 | 1984 | 39 | Female | African | 6 | 5 |
ML7 | 1981 | 42 | Female | Coloured | 17 | 8 |
ML8 | 1981 | 42 | Male | African | 2 | 2 |
ML9 | 1988 | 35 | Female | Coloured | 3 | 1 |
ML10 | 1985 | 38 | Female | African | 0.42 | 0.42 |
ML11 | 1981 | 42 | Female | African | 7 | 5 |
ML12 | 1982 | 41 | Female | African | 15 | 8 |
Mean | - | 39.75 | - | - | 8.70 | 5.37 |
Participant | Q10 | Q11 | Q12 | Q13 |
---|---|---|---|---|
ML1 | 10 | 9 | 10 | 10 |
ML2 | 9 | 9 | 8 | 10 |
ML3 | 10 | 10 | 8 | 10 |
ML4 | 9 | 5 | 6 | 10 |
ML5 | 10 | 9 | 10 | 5 |
ML6 | 8 | 8 | 10 | 10 |
ML7 | 10 | 10 | 6 | 10 |
ML8 | 10 | 10 | 10 | 10 |
ML9 | 9 | 8 | 5 | 10 |
ML10 | 6 | 7 | 9 | 10 |
ML11 | 9 | 8 | 10 | 10 |
ML12 | 10 | 10 | 5 | 10 |
Mean | 9.17 | 8.58 | 8.08 | 9.58 |
Median | 9.5 | 9 | 8.5 | 10 |
Mode | 10 | 10 | 10 | 10 |
Leadership Styles (Number of Responses) | ||||
---|---|---|---|---|
Questions | Empowering | Directive | Transactional | Transformational |
(Q20) How would you describe your leadership style if you had to look at these leadership styles? | 3 | 0 | 0 | 9 |
(Q21) How would you like to be led when looking at these leadership styles? | 2 | 0 | 0 | 10 |
(Q22) How are you currently led when looking at these leadership styles? | 2 | 1 | 5 | 4 |
Empowering and transformational v/s Directive and transactional | ||||
(Q23) Millennial leaders display more empowering and transformational leadership behaviour and less directive and transactional leadership behaviour. Would you agree with this when looking at yourself as a millennial leader? | Yes = 12 No = 0 |
Question and Themes (T) | Sub-Theme (ST) | Direct Responses (X Is the Employer) |
---|---|---|
Tell me about your leadership journey so far? Themes: (1) Continuous learning and growth (2) Interest and engagement (3) Excitement and enthusiasm (4) Fulfilment and impact (5) Challenges and obstacles (6) Accountability and responsibility | (1) Challenging | “…when I started because I was new in a leadership role, it’s like you don’t know how you are going to lead people” (ML5/T5/ST1). “…a bit challenging, I would say because it was something new” (ML7/T5/ST1). |
(2) Not easy | “…when I became a team leader sales in the same branch where I was a banker fulltime, it was not easy because you are used to your staff that were your colleagues and they were your friends” (ML3/T5/ST2) | |
(3) Learnings | “…the main thing that helped me was going through the development that ’X’ put me through” (ML5/T1/ST3)). “…it’s been quite a learning for me, it has exposed me to interacting with more people” (ML6/T1/ST3). | |
(4) Responsibility | “…it’s a different world on its own…It’s basically I am more responsible…” (ML10/T6/ST4)). “…that has been one of the highlights within my career journey to say…the courage to take up more responsibility as well” (ML12/T6/ST4). | |
(5) Interesting | “…what became interesting for me to see how dynamic the role has become…” (ML8/T2/ST5). | |
(6) Exciting | “…it’s exciting, but tough as well. …you need to be to be able to sort of manage. …you know that people think differently, people act differently” (ML11/T3/ST6). | |
(7) Fulfilling | “…the entire leadership journey for me was… How do I influence and make their lives better” (ML7/T4/ST7). | |
What shaped you most as a leader? Themes: (1) Passion (2) People skills (3) Structured learning (4) Adaptability | (1) Ability to adapt | “For me it is all about being agile taking something and embracing the new and the change” (ML7/T4/ST1). |
(2) Ability to listen and learn | “…my ability to listen…learning from those who have done the thing I am doing” (ML1/T2/ST2). | |
(3) Empathy | “…you put yourself in the shoes of the staff…you empathise with them before you take any judgement” (ML5/T2/ST3). | |
(4) Being diligent | “…you have to show up… positively in a courageous way that they look up to you…” (ML8/T2/ST4). | |
(5) Being passionate | “I think it is the passion. I am able to speak to people…just doing what I like” (ML2/T1/ST5). | |
(6) Approachable and fun | “…I think that element of being friendly or approachable or fun has really shaped me as a leader” (ML6/T2/ST6). | |
(7) Motivation and recognition | “…the more people getting recognised and being motivated…they start taking ownership” (ML8/T2/ST7). | |
(8) Discipline and rigour | “The self-discipline…, as well as the disciplines that I put in place…has shaped most of how I operate” (ML9/T3/ST8). | |
(9) Developing staff | “…developing people, seeing them grow…, as to how they can also become great leaders” (ML11/T3/ST9). | |
(10) Managing diversity | “I think what shaped me most was being sensitive to different cultures and different people…” (ML3/T2/ST10). | |
(11) Mentored and coached | “…what has…shaped me is the mentoring and coaching that I received from those that have been ahead of me” (ML1/T3/ST11). | |
(12) People | “…the people’s part of the leader…the influence because people’s mindsets as well they differ” (ML8/T2/ST12). “…working with people with different characteristics and different backgrounds…” (ML12/T2/ST12). | |
(13) Education and experience | “I did a Bachelor of Economics. …a lot of my learnings… And the experience along the years” (ML10/T3/ST13). | |
Did you attend any training which influenced your style of leading? | No | “Yes and no. I attended a lot of training, being assertive and that ‘X’ offers free of charge. Mostly in other things I had to learn it the hard way by being wrong there” (ML3). “Specific training for the style of leading, no…” (ML9). |
What did this/they teach you? Themes: (1) Nurturing talent (2) Interpersonal dynamics | (1) Attracting/ retaining talent | “Are you hiring the right talent, is the attitude right” (ML1/T1/ST1) |
(2) People skills | “I take some of the things and apply it here at work, …because it also helps me dealing with people” (ML2/T2/ST2). | |
(3) Coaching skills | “…when we coach as a leader, we coach the person to be a better person…” (ML7/T1/ST3). “…the performance coaching for me it was one of the attributes that made my leadership journey quite successful…” (ML12/T1/ST3). | |
(4) Developing staff | “You also have to develop your staff… When staff is developed, it makes things easier for you to manage them” (ML5/T1/ST4). | |
(5) Soft skills | “…building and leading teams, managing diversity, conflict…giving and receiving feedback…” (ML1/T2/ST5). | |
And was the training in the form of mentorship or coaching? | No | “… to have a mentor or coach specifically on leadership I have never had it” (ML8). “I have not been formally mentored by anyone, not yet” (ML9). |
Question and Themes (T) | Sub-Theme (ST) | Direct Responses (X Is the Employer) |
---|---|---|
Please can you specify or explain what part your employer has played in your leadership journey? Themes: (1) Training and development initiatives (2) Support and guidance (3) Fostering purpose and engagement (4) Tailored development opportunities | (1) Job shadowing | “I would say ‘X’ has played a part in one allowing me to be the 2IC” (ML10/T4/ST1). “…my branch manager…giving me that opportunity to run the branch even if he is there…” (ML11/T4/ST1). |
(2) Upskilling | “…it is actually helping me to be a better leader…they have done a lot, and they continue to do so” (ML2T1/ST2) | |
(3) Purpose | “That there is purpose, I do this for a reason, I am clearer in my assignment in life…” (ML1/T3/ST3) | |
(4) Managers handbook | “…that helped me a lot because they guided me on what needs to be done…” (ML3T1/ST4) | |
(5) Development courses | “… ‘X’ does not ever shy away from bringing programs that will help us develop ourselves” (ML4/T4/ST5). | |
(6) Support | “…something that has helped in building me as a leader because there is an open-door policy…” (ML8/T2/ST6). | |
(7) No leadership courses | “…from the learning point of view, there is a definite lack in terms of that” (ML8/ST7). | |
What aspects, if any, of your leadership development or training provided by your employer have been satisfactory? Themes: (1) Leadership skills (2) Digital learning (3) Practical training offerings | (1) Digital learning | “…You learn if you want to learn. That’s what digital provides you” (ML4/T2/ST1). “We connected to LinkedIn…I go to courses like that, how to lead people that are older than me…” (ML9/T2/ST1). |
(2) Coaching skills | “… We had to move out from being a manager to being a leader/coach” (ML5/T1/ST2). | |
(3) Development | “I think what I liked most is that there is continuous development training…” (ML11/T3/ST3). | |
(4) Experience | “…that even gave me a lot of experience and it’s something that nobody can take away from me, so I have gained” (ML7/T3/ST4). “…everything is happening in form of on the job…” (ML8/T3/ST4). | |
(5) Practical training | “…the practicality of the training that’s provided has made it more real… So, you are able to relate” (ML6/T3/ST5). | |
(6) People skills | “…the main aspect ‘X’ has really helped me, it is around…dealing with people” (ML1/T1/ST6). | |
(7) Managing performance | “…I will stick with performance management… you can be able to get results through others…” (ML12/T1/ST7). | |
What would you like included in your leadership development or training by your employer? Themes: (1) Practical skills (2) Structured growth (3) Resilience training (4) Inclusive leadership | (1) Job shadowing | “…just for me to learn and see what it is that they are doing…” (ML2/T1/ST1). “…then you get prepared for that 2IC which will be your in training…” (ML10/T1/ST1). |
(2) Entrepreneurial mindset | “…you know the entrepreneurial mindset. I think we need to diversify it more from how we do business” (ML1/T1/ST2). | |
(3) Coping skills | “I think what they could add is how we should cope as leaders as well” (ML11/T3/ST3). | |
(4) Formal qualifications | “We have a lot of us that require to have more formal education” (ML4/T2/ST4). “…it would be great if it would be a formal qualification …something that the business can also benefit from the person” (ML10/T2/ST4). | |
(5) Induction course | “…I would really appreciate if ‘X’ has let’s say an induction program for leaders…” (ML8/T2/ST5). | |
(6) Mentorship | “…they need to put it to say its mandatory that you must have a mentor in this program…” (ML5/T2/ST6). “…If it was a perfect world, and I could make it happen. It would be a mentorship with one of my leaders” (ML7/T2/ST6). | |
(7) Ongoing development | “…some… follow-up…so we have given you these skills…we’ve asked you to apply them. Has it worked?” (ML6/T2/ST7). | |
(8) Inclusiveness | “If ‘X’ can make sure that they include the management…with every single decision that they make…” (ML3/T4/ST8) |
Question and Themes (T) | Sub-Theme (ST) | Direct Responses (X Is the Employer) |
---|---|---|
What behaviours do you display as a leader? Themes: (1) Values-driven (2) Empowering leadership (3) Adaptable leadership | (1) Honesty/ integrity | “Because if you are not honest and you don’t lead with integrity, it affects the trust issue” (ML12/T1/ST1). |
(2) Influence | “…displaying the key to influencing people rather than deject them when there is no buy-in” (ML8/T2/ST2). | |
(3) Inspire | “…I am very good at motivating. I would say rather inspiring” (ML7/T2/ST3). | |
(4) Resilience | “To never give up…” (ML3/T3/ST4). | |
(5) Support | “…I try by all means to be there for my team taking them through everything they get stuck with” (ML2/T2/ST5). “What is that we could do to better than that…” (ML10/T2/ST5). | |
(6) Open minded | “I am very open for anything…I actually give it a thought…” (ML1/T3/ST6). “I am a very open leader” (ML2/T3/ST6). | |
(7) Role model | “…I need to be the first one to do it before it is done by the staff” (ML5/T2/ST7). “…if you see me doing that, which I feel as a leader, that’s what I want you to do…” (ML9/T2/ST7). | |
(8) Coach | “I like staff to be independent…” (ML4/T2/ST8). “I’m also a teacher in a way or a coach” (ML11/T2/ST8). | |
Which leadership behaviour do you think makes you effective as a leader? Themes: (1) Adaptive leadership (2) Ethical conduct (3) Employee empowerment (4) Continuous support | (1) Open minded | “…that someone can come and say something” (ML6/T1/ST1). “…could probably have gotten more out of your people as opposed to, this is the only way of doing it” (ML7/T1/ST1). |
(2) Communicate | “Communication is always effective…” (ML4/T4/ST2). | |
(3) Delegate | “…I allow people to be exposed…have that feeling of making a decision…accountable for their roles” (ML10/T3/ST3). | |
(4) Respect and honesty | “…respect goes both ways…I’m honest… and… factual…by doing that you also raise strong leaders…” (ML12/T2/ST4) | |
(5) Role model | “…I believe they need to follow what happened, in my footstep” (ML5/T3/ST5). | |
(6) Influence | “…I had to constantly look at how do I influence these things…to benefit the staff” (ML8/T4/ST6). | |
(7) Focused | “…knowing what matters most” (ML1/T1/ST7). | |
(8) Support | “…I would hold my staff by their hand and take them through new things…” (ML2/T4/ST8). “…they can know that whatever happens, you are supporting them as well” (ML11/T4/ST8). | |
(9) Observe | “…when you are observing, that’s when you know that no, this person is struggling here” (ML3/T4/ST9). | |
Which leadership behaviour do you think you should display to be a better leader? Themes: (1) Self-improvement (2) Emotional intelligence (3) Adaptability (4) Structure | (1) Assertive | “…I am not a critical manager…I don’t know how to go to that person and say, this is not supposed to be done” (ML5/T1/ST1). “You need to know when to draw the line…sometimes it takes me a while to do that” (ML9/T1/ST1). |
(2) Listen | “…I should listen more…you missed this important or vital information that you could have got from the staff member…” (ML10/T2/ST2). “I think very fast like and most of the time it affects my listening skills” (ML12/T2/ST2). | |
(3) Role model | “…leading by example…I should be really better at that” (ML1/T1/ST3). | |
(4) Care | “…I care, but I don’t think I give it all the best…You don’t get time to…sit with the individual team members…” (ML11/T2/ST4). | |
(5) Open minded | “…be willing to receive feedback, criticism…that will actually help you in being a better leader” (ML2/T3/ST5). “I think I should be giving my people more rope to do their business their way… because we’ve got diverse teams…” (ML7/T3/ST5). | |
(6) Structured | “…maybe to be more organised…I like to work with structure” (ML4/T4/ST6). | |
(7) Reflect | “…grow more…Make sure that I reflect on a daily basis on how the day went and everything” (ML3/T1/ST7). | |
(8) Support | “…they see that you are there for them. You want the best for them” (ML8/T4/ST8). |
Question | Sub-Theme (ST) | Direct Responses (X Is the Employer) |
---|---|---|
What type of leadership behaviour do you think is displayed by older leaders, leaders from earlier generations? Theme: (1) Flexibility and supportiveness versus rigidity and strict control | (1) Nurturing and tolerant | “I am just thinking of leaders who are ahead of me…they are more nurturing; they are more tolerant” (ML1). “Generation X…they still believe in giving a chance, someone can improve” (ML5). |
(2) Laid back | “…they take time to understand certain concepts to grasp things” (ML2). | |
(3) Analytical | “I believe the baby boomers are analytical too much, they analyse a lot” (ML5). | |
(4) Autocratic, close minded, rigid | “…do it this way, there is no other way…it is basically to tell…” (ML7). “…they were not open to trying new things…it can only be done this way…” (ML3). “…they find a struggle when they are supposed to apply flexibility” (ML6). | |
Which leadership behaviour do you think your subordinates view as effective? Themes: (1) Supportiveness (2) Ethical behaviour (3) Engagement (4) Emotional intelligence. | (1) Support | “…if you direct them to the correct path they follow” (ML2/T1/ST1). “…give them support and direction and be very patient with them” (ML11/T1/ST1). |
(2) Role model | “The role model one” (ML5/T1/ST2). “…they want that somebody that they can look up to and believe in…” (ML10/T1/ST2) | |
(3) Inclusive | “They want to be heard…Staff do not like to be out of the loop” (ML4/T3/ST3). “…they want to get involved” (ML6/T3/ST3). | |
(4) Listen | “…my team likes to say Boss you need to listen” (ML1/T4/ST4). | |
(5) Respect | “I treat my staff the way I expect to be treated myself…” (ML3/T2/ST5). | |
(6) Care | “…they…just want someone who shows that they care about them…they then grow closer…to you as a leader…” (ML8/T1/ST6). |
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Easton, C.; Steyn, R. Millennial Leaders’ Preferences for Leadership Development: A Qualitative Analysis. Adm. Sci. 2025, 15, 135. https://doi.org/10.3390/admsci15040135
Easton C, Steyn R. Millennial Leaders’ Preferences for Leadership Development: A Qualitative Analysis. Administrative Sciences. 2025; 15(4):135. https://doi.org/10.3390/admsci15040135
Chicago/Turabian StyleEaston, Carolyn, and Renier Steyn. 2025. "Millennial Leaders’ Preferences for Leadership Development: A Qualitative Analysis" Administrative Sciences 15, no. 4: 135. https://doi.org/10.3390/admsci15040135
APA StyleEaston, C., & Steyn, R. (2025). Millennial Leaders’ Preferences for Leadership Development: A Qualitative Analysis. Administrative Sciences, 15(4), 135. https://doi.org/10.3390/admsci15040135