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Environments 2018, 5(9), 97; https://doi.org/10.3390/environments5090097

Study on the Appraisal of Tourism Demands and Recreation Benefits for Nanwan Beach, Kenting, Taiwan

1
Department of Recreation and Healthcare Management, Chia Nan University of Pharmacy & Science, Tainan City 71710, Taiwan
2
Department of Tourism, Food & Beverage Management, Chang Jung Christian University, Tainan City 71101, Taiwan
*
Author to whom correspondence should be addressed.
Received: 25 July 2018 / Revised: 15 August 2018 / Accepted: 18 August 2018 / Published: 25 August 2018
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Abstract

This study implemented a questionnaire survey on tourists to the Nanwan Beach, Kenting, Taiwan and then applied the travel cost method to appraise the recreation benefits of the Nanwan Beach. The truncated Poisson model (TPOIS), truncated negative binomial distribution model, and on-site Poisson model were applied in view of the errors caused by truncated samples and endogenous stratification, and the results indicated that: (1) The on-site Poisson model was more suitable than the other two models for estimating the recreation benefits of Nanwan; (2) the three recreational benefit indicators (consumer surplus, compensation variation, and equivalent variation) estimated using the TPOIS model were all significantly greater than those of the on-site Poisson model; (3) the on-site Poisson model estimated the price elasticity and income elasticity of the tourism demands for Nanwan as −0.329 and 0.187, respectively; and (4) on the basis of the on-site Poisson model, the consumer surplus for Nanwan was NT$9639 (approximately US$289) per person per visit, and the annual gross recreation benefits were approximate NT$8.022 billion. The results are expected to provide a valuable reference for management and planning policies of the Kenting National Park. View Full-Text
Keywords: Kenting Nanwan beach; trip demand; recreation benefit; travel cost method (TCM) Kenting Nanwan beach; trip demand; recreation benefit; travel cost method (TCM)
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Dong, C.-M.; Lin, C.-C.; Lin, S.-P. Study on the Appraisal of Tourism Demands and Recreation Benefits for Nanwan Beach, Kenting, Taiwan. Environments 2018, 5, 97.

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