This paper reports a contingent valuation study on household kitchen waste separation (HKWS) services via willingness to pay (WTP) conducted in the Haidian and Dongcheng districts of Beijing city in 2013. This study focuses on a real program to understand households’ attitudes toward HKWS and to estimate the value of HKWS services. The results of this study revealed that 41.4% agreed to accept the proposed price of HKWS services, while 42.2% refused to pay, but with a positive attitude toward the HKWS program. In addition, respondents’ WTP for proposed HKWS services is significantly related to the level of bid price and their gender, age and education experience. Attitudinal factors that affect resident WTP were also found. For example, respondents who perceive themselves as having a higher ability to conduct HKWS at the source are more willing to pay for their HKWS services, while respondents who complain of the inconvenience of conducting HKWS show negative WTP. The results also showed that on average each household is willing to pay about US$1.44 per month for HKWS services, which is based on 327 respondents after excluding 64 (16.4% of all sample) who indicated complete opposition to the HKWS program.
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