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Journal: Behavioral SciencesVolume: 13Number: 672
Article: How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust
  • Authors:
  • Shuai Ling1,
  • Can Zheng1,* and
  • Dongmin Cho2
Link: https://www.mdpi.com/2076-328X/13/8/672

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