Factors Influencing the Intention to Use the Common Ticketing System (Spider Card) in Thailand
College of Public Administration, Huazhong University of Science and Technology, Wuhan 430074, China
*
Author to whom correspondence should be addressed.
Behav. Sci. 2019, 9(5), 46; https://doi.org/10.3390/bs9050046
Received: 20 March 2019 / Revised: 14 April 2019 / Accepted: 24 April 2019 / Published: 28 April 2019
The Common Ticket, locally called the “Spider Card” is a contactless smartcard ticket used for public transportation systems in Thailand. The card is used for all modes of transportation and increases the convenience of public transit passengers while increasing public transport ridership. This research aimed to identify the determinant factors that impact passengers’ intention to use the Spider Card based on the unified theory of acceptance and use of technology (UTAUT) model by integrating perceived convenience and perceived sacrifice as part of the perceived value. A survey of public transit users in the Bangkok metropolitan area was conducted. The Partial Least Square-Structure Equation Modelling (PLS-SEM) technique was employed to examine the data. The results showed that perceived value, performance expectancy, and facilitating conditions are all significant factors. Perceived convenience and perceived sacrifice are significant antecedents for perceived value. Surprisingly, effort expectancy and social influence did not impact passengers’ intentions to use the Spider Card. The results also offer beneficial information for public transit authorities in order to comprehend what passengers desire from using these kinds of technology service systems.
View Full-Text
Keywords:
the common ticket; Spider Card; Thailand; intention to use; UTAUT; perceived value
▼
Show Figures
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
MDPI and ACS Style
Prayoonphan, F.; Xu, X. Factors Influencing the Intention to Use the Common Ticketing System (Spider Card) in Thailand. Behav. Sci. 2019, 9, 46. https://doi.org/10.3390/bs9050046
AMA Style
Prayoonphan F, Xu X. Factors Influencing the Intention to Use the Common Ticketing System (Spider Card) in Thailand. Behavioral Sciences. 2019; 9(5):46. https://doi.org/10.3390/bs9050046
Chicago/Turabian StylePrayoonphan, Fasang; Xu, Xiaolin. 2019. "Factors Influencing the Intention to Use the Common Ticketing System (Spider Card) in Thailand" Behav. Sci. 9, no. 5: 46. https://doi.org/10.3390/bs9050046
Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.
Search more from Scilit