Next Article in Journal
Sex Differences in Salivary Oxytocin and Cortisol Concentration Changes during Cooking in a Small Group
Previous Article in Journal
Health Behaviors of Student Community Research Partners When Designing and Implementing a Healthy Lifestyle Intervention on College Campuses
Article Menu

Export Article

Open AccessArticle
Behav. Sci. 2018, 8(11), 100; https://doi.org/10.3390/bs8110100

Measuring the Effect of Visual Exposure and Saliency of Museum Exhibits on Visitors’ Level of Contact and Engagement

School of Planning, Design & Construction, Michigan State University, 552 W Circle Dr, East Lansing, MI 48824, USA
*
Author to whom correspondence should be addressed.
Received: 6 September 2018 / Revised: 4 October 2018 / Accepted: 23 October 2018 / Published: 28 October 2018
Full-Text   |   PDF [2157 KB, uploaded 30 October 2018]   |  

Abstract

This paper examines visitors’ movement patterns at the Broad Museum designed by Zaha Hadid. Characterized with free, open, and generally unbound spaces, visitors explore a curated exhibition at their own pace, route, and agenda. Unlike most other public environments, a museum lends visitors greater choice and control, and does not hold the social or spatial expectations of other facility types that might subject the visitor’s path of travel. In this study, 72 visitors were observed. A space syntax-based visibility graph analysis (VGA) was then performed to compute the visibility exposure and the spatial position of each exhibit within the museum. Negative binomial regression was used to look at the effects of spatial variables on visitors’ wayfinding, contact, and engagement with the pieces. Results showed that both the amount of visibility area around each exhibit, and its spatial position measured using space syntax techniques explained why visitors established a contact with the piece and their wayfinding behavior. Interestingly, however, the saliency of exhibits along with spatial variables were both strong predictors for why people arriving in groups split to engage with that particular exhibit. The simulation used in this study could be useful in curatorial decisions. View Full-Text
Keywords: wayfinding; space syntax; visibility graph analysis VGA; museum layout; exhibit spatial location wayfinding; space syntax; visibility graph analysis VGA; museum layout; exhibit spatial location
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Nubani, L.; Puryear, A.; Kellom, K. Measuring the Effect of Visual Exposure and Saliency of Museum Exhibits on Visitors’ Level of Contact and Engagement. Behav. Sci. 2018, 8, 100.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Behav. Sci. EISSN 2076-328X Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top