Reducing Panic Buying During Crisis Lockdowns: A Randomized Controlled Trial of a Theory-Based Online Intervention

COVID-19 lockdown announcements triggered global waves of panic buying, leading to widespread panic buying of essential goods and supply chain disruptions. Although the acute phase of the pandemic has passed, panic buying continues to emerge during natural disasters, extreme weather events, and other crisis-related disruptions, highlighting the ongoing need for evidence-based strategies to address its psychological drivers. Social cognition constructs, including willingness, intentions, attitudes, subjective norms, and risk perceptions, have been identified as modifiable psychological predictors of panic buying. However, few studies have experimentally tested theory-driven interventions aimed at modifying these mechanisms. This study evaluated the effectiveness of a brief, online intervention based on integrated social cognition models in reducing panic-buying-related cognitions during a hypothetical lockdown scenario. A pre-registered randomized controlled trial was conducted with Australian grocery shoppers (N = 140), who were randomly allocated to an intervention or control condition. Participants completed self-report measures assessing their willingness, intentions, attitudes, subjective norms, and risk perceptions at both pre- and post-intervention times. The hypotheses were partially supported. Compared with the control condition, the intervention group reported greater reductions across targeted psychological constructs. For hygiene products, significant decreases were observed across all five constructs, and for non-perishable foods, willingness, intention, and attitudes significantly decreased. For cleaning products, reductions were evident for attitudes, subjective norms, and intentions. These findings suggest that theory-informed, scalable interventions can effectively modify the social cognition processes underlying panic buying. This study extends existing research and demonstrates the potential for brief, theory-based communication strategies to reduce panic-buying-related cognitions. Future research should evaluate these interventions in real-world settings and explore mechanisms to target automatic cognitive processes.